Ford Motor Company Case Study

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Ford Motor Company Part I Ford Motor Company is the fortune 500 company this student chose to look at. By assuming the role of a mutual fund manager there are different areas to take into consideration before investing. As the mutual fund manager the areas that I felt needed to be looked into were the SWOT analysis, the company’s internal and external stakeholders, the stakeholders wants and needs, and how they company is fulfilling these needs. SWOT analysis By looking at the SWOT analysis for this company an individual can see the fluctuations within the company. The strengths include: strong brand image and market share, extensive operational network, and strong engineering and R&D (research and development) capability (Ford Motor Company, 2012, p.4). The weaknesses include: concern product recalls and underfunded pension liabilities (Ford Motor Company, 2012, p.4). The opportunities include: poised to benefit from the growing demand for hybrid electric vehicles, increasing demand for cars in BRIC (Brazil, Russia, India, and China) nations, and accelerating global truck market (Ford Motor Company, 2012, p.4). The threats include: intense competition, strict emission standards, foreign currency risk and excess capacity (Ford Motor Company, 2012, p.4). Ford Motor Company’s strengths help individuals looking at investing by giving more details. The one area on the strengths that could mean the most to a perspective investor is the strong engineering and R&D capabilities. The R&D for Ford directs the attention to safety, customer satisfaction, and improving performance (Ford Motor Company, 2012, p.5). Ford Motor Company’s weaknesses can help investors decide if this is where they want to put their money. One of the greatest weaknesses for any company concerns product recalls. Ford has the opportunity to look at other ways to manufacture vehicles. With

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