Ford Motor Co. 10K

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3/20/2012 Man 4720.0085 Ocala | Cortney Fountain | Ford Motor Co. | 10K | PESTLE Forces: 1. Political: “In 2012, concerns persist regarding the debt burden of certain of the countries that have adopted the euro currency (Euro area countries) and the ability of these countries to meet future financial obligations, as well as concerns regarding the overall stability of the euro and the suitability of the euro as a single currency given the diverse economic and political circumstances of individual Euro area countries. If a country within the Euro area were to default on its debt or withdraw from the euro currency, or- in a more extreme circumstance- the euro currency were to be dissolved entirely, the impact on markets around the world, and on Ford’s global business, could be immediate and significant. Such a scenario- or the perception that such a development may be imminent- could adversely affect the value of our euro-denominated assets and obligations. In addition, such a development could cause financial and capital markets within and outside Europe to constrict, thereby negatively impacting our ability to finance our business, and also could cause a substantial dip in consumer confidence and spending that could negatively impact sales of vehicles. Any one of these impacts could have a substantial adverse effect on our financial condition and results of operations.” (www.sec.gov) I believe this statement represents the Political PESTLE force for Ford Motor Co. because it demonstrates the company’s vulnerability in the global economy based on the financial stability of countries and regions in which the company operates. Whether the financial instability is due to political unrest, economic turns, or other factors, it is a major contributor to the company’s success. Ford must pay attention to the well being of the countries in which it operates,

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