Firms in the fast food industry and home meal replacements have to continuously innovate to maintain various product differentiations and high quality of food and service in order to stand out against competitors. Otherwise, their product is easily substituted. Bargaining power of buyers: The bargaining power of buyers is high since customers have low switching costs. Thus, each firm within the industry is susceptible to losing customers. To address this,
David starts by teasing these overweight individuals that are bring a lawsuit against McDonalds, but then later admits that he used to be overweight as a child and was able to change his life around. He made a point to show health concerns with being obese and eating fast food regularly, such as type two diabetes which has risen about twenty-five percent since 1994. This raise in diabetes also requires much funding for the United States to spend to try to find a cure. David explains how there is very few alternatives for the youth of America because those health alternatives are more expensive and harder to find. False advertising is also another unpleasant practice that fast food companies use to lure in costumers.
Macro nutrients are the structural, energy providing parts of food they are required in small amounts by the body. Macro nutrients include carbohydrates, lipids and proteins. Micro nutrients include trace elements, vitamins, minerals, antioxidants and phytochemicals. Micro nutrients are only required in small amounts in the body but, they are essential for metabolic processes like breaking down carbohydrates within the body. The quality and quantity of the nutrients in food can differ greatly and is dependent on the types of food a person eats and also the quality of the food.
“Over the past few decades, the food and home environments have changed tremendously. Environmental influences that affect eating behaviors include the changing nature of the food supply; increased reliance on foods consumed away from home; food advertising, marketing, and promotion; and food prices” (St-Onge, Keller, & Heymefield, 2013). Obese children are affecting the world of microeconomics. Microeconomics is solely dependent on how much and what is consumed by individuals. With many children experiencing obesity, the economy markets are affected because the way children are forced to change the way they eat.
As shown by the statistics that he presents, Type 2 diabetes has greatly increased lately as a result of obesity , which has led to the spending of an incredible amount of money towards its treatment. Basically the message that David Zinczenko passes through this article is that things have to change in order to decrease the negative health and economically related problems. We collectively need to do something about it. On the other hand, Radly Balko , the author of the article “ What you eat is your business “ presents the issue from a totally different point of view. Just by reading the title of the article we can tell his position which is more about personal responsibility rather than collective.
Executive Summary Consumer attitudes over the past couple of decades has seen a shift in focus to healthy eating and weight loss; societal changes has also resulted in many people having less time to prepare nutritious meals, but having the desire to look after themselves. This shift in attitude and desire has seen rapid growth and competition in the food manufacturing industry, in particular frozen meals which offer solutions to consumers, such as calorie control, convenience and nutrition. This report will look at two major players in the food manufacturing industry; Weight Watchers and McCain Healthy Choice, analysis of their marketing mix in particular the positioning of their product to their target market, pricing, distribution
E1 describe the main food groups that are essential to meet the basic needs of the body There are five main food groups, These groups are carbohydrates, proteins, fats, vitamins and minerals and water. Each type of food plays a significant role in our body but excesses or deficiencies of certain types of food can also harm the body and produce a negative impact on our health. Food and the nutrients obtained from food are vital to keep the body healthy and alive. Nutrients are required in order to build and repair cells and body tissues, maintain the organs and bones in optimum working condition and to provide energy, fuel and warmth. Protein is needed in the diet for growth and repair of the body.
People don’t realize what they are doing for our future generations. Because of how fast food companies are targeting younger children, they are setting up their minds to automatically want fast food. In some minds this is repulsive in others its just another way to make a lump of money. Our world is changing very quickly and fast food restaurants are popping up faster than the flowers in spring. Americans are becoming comfortable with fast food and unhealthy choices.
September 22, 2013 What You Eat Is Your Business Obesity has become a huge issue in America, and fast foods are believed to be one of the leading causes, yet many Americans still love fast foods and practically live off of them. Those who deal with obesity usually see it as a problem but realized it too late, and struggle to make things rights. Many blame others or make excuses for their obesity, which is really a result of their own free will. Therefore, in some cases, others pay the consequences of those poor choices. Balko uses logos to explain that the people of America need to start taking responsibility for their own health, particularly with diet and obesity, because those are results of their own choices.
Diet for one over the last few decades has changed dramatically as food has become more accessible and more affordable for the everyday consumer. In addition to the types of food that are available. Twenty years ago it was a custom to sit down at the dinner table as a family and eat a good healthy meal, today it is the exact opposite where people eat out at restaurants all the time and eat a lot of fast food. Which contributes to other factors such as calorie intake, fat intake, and other dietary factors that all contribute to childhood obesity. Because today’s society is so in love with “keeping up with the Joneses” so to speak everyone has to eat out at nice restaurants or feel that they need to take their kids to McDonalds for lunch.