Just as the other marketing mix components there are questions that must be answered in order to determine pricing for a product. One question is what Kudler’s price should be in comparison to its competitors. Kudler Fine Foods has to decide whether they should be lower, higher, provide more bang for the buck or offer exclusive services at expensive prices. The standard that Kudler Fine Foods has for its other promotions is for them to be self-funding. I think it is essential that the catering service also have that standard.
We have asked a question, received an answer, now we must implement the answer. The implementation of the answer and ensuing results will tell us if we asked the proper question. Understanding the marketing component “place” within catering services? Outlined in the aforementioned sections of the paper place identifies the location where a product is available for purchased or where services are performed. Place is also referred to as the distribution channel.
" DONT FORGET THE 1038!!!" One of my superiors, whom shall remain nameless asked me, "Why is the AF Form 1038 so important?" The AF Form 1038, Food Service Evaluation Record is a look into the Dining facilities operation. The form breaks down different aspects of the facility to include, Production Logs, Sanitation, and Management. But the form is not as simple as it seems.
The identity of a culture is inextricably linked with food and is impacted by religious beliefs and ethnic practices as well as demographics such as geography, soil type and national events (Civitello 2011, p viii). Mennell (2008, p 246) stated that ….changes in the food people eat and the way they cook and enjoy it appear to serve as a highly sensitive marker for much broader social, political and economic changes in societies. In this study the food choices of both the Greek culture and the Australian aboriginal culture (both pre and post colonization) will be compared and contrasted using the above criteria to determine how their diets have evolved. Pre-colonization aborigines populated the entire Australian continent with settlements from Bathurst Island to Tasmania and Dampier to Brisbane including the interior Amata. The population was split into 250 nations.
It may involve the use of questionnaires, interviews with customers, experiments, and many other approaches (Perreault, Cannon, & McCarthy, 2009, p. 202).” Kudler Fine Foods must perform quality marketing research if they hope to remain successful with their current stores given the local competition from other stores in the area. Market research also includes the process of systematically gathering, recording and analyzing data and information about clients, rivals and the market. Its uses include helping create long term business plans, launching new products or services, fine tuning existing products and services, and expanding into new markets. Market research can be used to determine which additional areas of research are needed for Kudler in the areas of customer satisfaction, and a need based analysis to determine if expansion of a new store is necessary or continued growth and development of existing locations. The customer service satisfaction survey that is currently in place on the Kudler website will help to identify what the customer’s like and don’t like about a minimum number of variables but market research needs to also include other vital information like culture, socio-economic background, health, and other marketing mix elements.
Each restaurant tries to make themselves different from their competitors by the products that they offer. Products range from American to Mexican to Chinese to Italian and more. There is also differentiation amongst the type of restaurant they are. Some are considered fast-food where customers order and receive their food within a few minutes, and some are sit-down where customers order what they want and sit and wait for the food to come to them. Another major characteristic is the supply/demand conditions.
Kudler Fine Foods Audit Proposal ACC/542 Kudler Fine Foods Audit Proposal Management of Kudler Fine Foods has requested the proposed audit schedules which will be discussed within this report. Distinguishing between the different types of audits to be used for each process will be defined, recommending the process most appropriate for each process and explaining how the audit will be performed and conducted, will each be explained and thoroughly discussed for management at Kudler Fine Foods. Events potentially having prevent reliance on auditing within the computer will also be a part of the audit schedules that have been requested. Providing the details mentioned will enable management to fully understand that process that will be taking
Other aspects of product are economic- customer value, functional- service at the point of sales, before sales and after the sales and the psychological aspect of the product like image of the product. Kudler Fine Foods is a gourmet ingredients shop and offers in-store parties and now going in to catering business. It is managed by Kathy Kudler. So customers know that it is going to be gourmet food experience because she notices some of the people at the catering places are regular customers at her stores. KFF should research the market to find the needs of the customers.
Now, marketers can detect and segment similar groups with the macro-social environment such as; culture, sub-culture and social class. All of these environments have an immense influence of consumer’s attitudes, emotions, behaviors, values and group beliefs. Many emotions are in place, so the consumers may act differently to the marketing strategies of Kudler Fine Foods. Being, said Kudler Fine Foods can concentrate on the correspondence and not finish the similarity to the collection of these populations. These differences assist in making the macro-social environment operative for market segmentation.
All I am saying is let the presentation on the menu look somewhat like the food that they are serving you. There is certain ways sometimes that you want your food. For example, if I