Fmcg Company Essay

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NESTLE LIMITED COMPANY BACKGROUND AND HISTORY Nestlé has around 468 factories, operates in 86 countries around the world, and employs around 330,000 people. It is one of the main shareholders of L’Oreal, the world’s largest cosmetics company (Nestlé). The mission of Nestlé nowadays – “Good Food, Good Life” – is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions and to put a strong emphasize that leadership is not just about size; it is also about behavior and trust earned over a long period of time by consistently delivering on promises (Nestlé). The company grew significantly during the First World War and again following the Second World War, expanding its offerings beyond its early condensed milk and infant formula products. The company has made a number of corporate acquisitions, including Crosse & Blackwell in 1950, Findus in 1963, Libby’s in 1971, Rowntree Mackintosh in 1988, Gerber in 2007, Kraft Frozen Pizza in 2010 and Wyeth Nutrition in 2012 (Wall Street Journal). Nestlé has a primary listing on the SIX Swiss Exchange and is a constituent of the Swiss Market Index. In 2011, Nestlé was listed No. 1 in the Fortune Global 500 as the world’s most profitable corporation. With a market capitalization of $ US 200 billion, Nestlé ranked No. 13 in the FT Global 2011 and No. 12 in the FT Global 2012 (Financial Times). It is quite important to present Nestlé’s internal resources when analyzing company’s strategic position – the key strengths and weaknesses. Nestlé’s Chairman and CEO Paul Bulcke had set Nestlé on the path of achieving worldwide sustainable competitiveness through the following strategic “pillars” such as low-cost, highly efficient operations; renovation and innovation of the Nestlé product line; universal availability and ability to customize products to the

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