Financial and Strategic Analysis of Eads Versus Boeing

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Managerial Accounting and Financial Reporting Team Assignment Professor Murray J. Bryant Case write-up on: Financial and strategic analysis of EADS versus Boeing Section A, Team- A3 Anders Jin, Bram Widodo, Carlos Utrillas, Dhiraj Prakash, Filippo Lucca, Joanita Acquah, Leilani Meijer 1 Contents EXECUTIVE SUMMARY .............................................................................................................................. 3 1. COMPANY PROFILE ........................................................................................................................... 4 1.1. Background and Company Structure ..................................................................................................... 4 1.2. Aerospace Manufacturing: Key growth Area ......................................................................................... 5 1.3. Airbus Group Strategy ........................................................................................................................... 5 1.4. Capabilities in product market................................................................................................................ 5 1.5. Market Position (Success) ..................................................................................................................... 6 1.5. Currency Risk ........................................................................................................................................ 8 2. FINANCIAL HIGHLIGHTS ................................................................................................................... 9 2.1. Comparative Analysis ............................................................................................................................ 9 2.1.1. Profitability

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