Female Beauty’s Perception in Advertising

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Female Beauty’s Perception in Advertising The ideal body image portrayed by all the medias, like music videos, affects all girls and woman in our society. Presently women have the need to be physically perfect for their own eyes and for the eyes of others. Many people, like celebrities or models, influence woman to think and look that way. The body image that all girls want to have is based on beauty standards that are promoted by the media. Sociocultural standards of feminine beauty are transmitted by almost all the popular media. Those media project an image that portrays what is considered as the ideal body. Most of the standards are unachievable for many women, but they do not seem to realize that a majority of the models displayed on television or in music videos are below a healthy body weight. The media send a message to women that in order to be beautiful, they must be unhealthy. For example, in music videos, most of the time girls that play a role in them are tall, white and thin. So if a black woman that have a curvy body look at a video where she sees that type of girl, she does not fell beautiful because she is not a white and she has curves. And for a white woman is almost the same thing but let’s says the white girl is little and has curves and not a flat stomach, she will fell also unattractive because for her to be pretty she will need to be taller, and she will need to exercise to loose all of her visible fat in order to look like what is presented to her as a model of beauty. Studies shows that 20% of 9 years old girls and 40% of 14 years old reported they wanted to lose weight and those same girls are most of the time within the normal weight range for their age (Kasey L. Serdar). During the 20th century, women had to adapt to different concept of the body image. At first in the 1910s woman based the standards beauty on the Victorian ideal

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