Feasibility Proposal Essay

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1. Executive Summary
        • Name of the Business
      Freundé®
          Freundé comes from the French word meaning friends.   Our company originated with ice cream lovers Kate, Harold, Pamela, Mischelle and Domar’s decision to produce delicious and healthy kind of desserts that has not been offered before.
            • Mission Statement
          To fulfill and nourish customers’ desires through delightful ice cream and excellent service.
            • Project Long Range Objectives
          Business Expansion
          We are looking forward to the opening of stalls in the following malls: Robinsons Malls and SM Supermalls. Moreover in the next years of operation, we will release a line of desserts to satisfy the cravings of every customer.
  2. Description of the Business
          Our business is in the line of food industry which caters innovative ice cream made mainly of rice having variety of natural flavors.

  4. Marketing Plan
      4.1 Customers
        • Geographical limits:
            ➢ Metro Manila
        • Demographical limits:
              ➢ Age – 5 to 40 years old
              ➢ Sex – Male and Female
        • Family Class:
              ➢ Class B, C, and D
        • Income:
              ➢ P5000.00/ Month and above
        • Education:
              ➢ All levels
        • Whose needs are to be served?
              ➢ Shoppers
              ➢ Students
              ➢ Employees
              ➢ Ice Cream Fanatics
    2. Competition
        • Ice Cream Parlor
              ➢ Tutti Frutti
              ➢ California Berry
    3. The Market Research
              1. Survey Analysis

              2. Demand Analysis
          Ermita is composed of thirteen (13) barangays. The location of the business is near in the three barangays namely Brgy. 659, 660 and 661. Since SM Manila is surrounded by most of schools and universities than residential areas, those schools and universities...

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