Globalization is the process through which the entire world turns into a small village whose people have the same traditions, culture, language, and way of living and habits; including food habits. The implications of globalization on the Arab countries are various and remarkable for it has changed our concepts of many things.
“Food is the oldest global carrier of culture’’. Even though, globalization has brought us many food habits that are different from our culture for “food has always been a driving force for globalization…’’. One of these new food habits is fast food that was brought to the Arab world from western countries; specifically from the United States of America.
Many fast food restaurants, like Pizza Hut and McDonalds, are now found all over the Arab countries. These restaurants find their customers from the children and youth through commercials and advertisements that are designed to appeal to them. People in the Arab world were impressed by the fast food culture because it was new to them, but now we may say that the Arab youth are to addict to fast food. It is to become a daily life style.
The American fast food culture spread all over the world and affected many people’s behavior and culture. “Food and beverage companies attract attention because they cater to the most elemental form of human consumption. We are what we eat, and when diet changes, notions of national and ethnic identity are affected."
Many researchers have done a lot of researches and have made statistics for the consumption of fast food; but they were more concerned with its effect on health. In fact, fast food has various effects and in different levels. Its effect on the fabric of the Arab society has been very obvious for it caused tremendous changes to the concept of eating in the Arab world; especially on a social level.
In the past, eating was more a social habit than an essential need for life. In Yara kassem’s opinion eating...