Fashion Photography Essay

3010 Words13 Pages
Fashion Photography A Journey into the Magic World of Photographers and their beautiful creations. Table of contents I. What is fashion photography? II. Short overview on fashion photography history. III. Introduce and analyze the main contemporary photographers & define main trends. IV. What is the future of fashion photography? I. What is fashion photography? In order to start our quest for understanding how is fashion photography changing, who are the main players and which is the future, I will start from the very basic definition: Fashion photography is a genre of photography devoted to displaying clothing and other fashion items. Fashion photography is most often conducted for advertisements or fashion magazines such as Vogue, Vanity Fair, or Elle. Over time, fashion photography has developed its own aesthetic in which the clothes and fashions are enhanced by the presence of exotic locations or accessories. Because of its image of being “glamorous,” “stylish,” “fun” and even “lucrative,” fashion photography has become an industry entirely on its own. Or another definition, from photography.com: Fashion Photography is the area of photography that concentrates on taking pictures of clothing or accessories (on models or alone) to be published in fashion magazines, advertisements or circulated among designers. According to these 2 definitions and taking a look at fashion photography nowadays we can clearly see that something is not accurate. For a long time, fashion photography was not just about clothes. Was not just about fabrics. Was not just about fashion items. Of course, in the end the final purpose was reached - selling clothes and promoting brands-, but more than that fashion photography sells dreams. And visions. And desires. And imagination. And feelings. But most of all it became a form

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