Fashion Merchandising Essay

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“FASHION MERCHANDISING” ASSIGNMENT * SUBMISSION BY: Abhinav Bhushan Animesh Kumar Ashwin S. Nair Nayanika Barman Snehasis Bhuyan We were assigned to visit the ‘Planet Fashion’ store in Police Bazaar, Shillong and were asked to complete the given assignment based on the merchandising mix available in the store. PLANET FASHION Planet Fashion is a multi-brand store that addresses the fashion needs of the quintessential Indian man. With premium brands that are synonymous with discerning taste and world-class quality, Planet Fashion promises style, elegance and a touch of class to the fashion conscious male. With 150+ stores across 100 towns, Planet Fashion offers the complete gamut of menswear, accessories and much, much more. It boasts of in-house brands like Louis Philippe, Van Heusen, Allen Solly and Peter England. Each of these brands is a complete lifestyle brand with an exhaustive range of shirts, trousers, knits, winter wear, suits and accessories. They offer the best range across formal, semi-formal and casual occasions and across various price ranges. Louis Philippe caters to the style-conscious contemporary man. Van Heusen formals are the ideal choice for the corporate customer, while Allen Solly is unconventional and associated with Friday Dressing, and offers relaxed wear for the young and ambitious trendsetter. Peter England is value for money, and caters to the mid-price segment. Not to leave their women patrons out of the scene, Planet Fashion caters to their fashion needs with hand-picked merchandise across women’s western as well as ethnic wear. Also, kid’s wear is available in most of the stores of Planet Fashion now. MERCHANDISING MIX : Merchandising mix can be defined as the combination of goods that a store sells. Planet Fashion deals in men’s, women’s and kid’s wear. * MEN’S: CASUAL CLOTHING | FORMAL

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