By mid-decade miniskirts had become very popular. They were often worn with go boots that revealed the legs. Women also wore clothing that showed off their curves. Hair was worn very short or long and lanky. Women’s style varied tremendously, in the 1960’s.
Natasha Eason Engl Comp Sec 214 Sept 20, 2011 Ad Analysis Essay Cover Girl is one of the most successful cosmetic companies in the world. In this ad Cover Girl is trying to endorse the product Exact Eyelight Mascara. The ad to me seems to target young and middle age woman of any race or some men that think that they can make their women (spouse) look like the model in the ad. The ad uses white and nude like colors, very large text and a very close up picture of the model to show how the new mascara will bring out a person’s eye. It shows the four different shades that the mascara is available in on the side to try to get the target audience attention.
Media and Lifestyle The art on the silver screens transcended onto the clothing that woman wore to personify a certain independence. Woman felt stylish and sophisticated even under the unstable economic climate. Technicolor, colored film, was also breaking through, allowing audiences to see the colors that are in style for the season. The color champagne became a red carpet classic for Hollywood favorites such as Jean Harlow and Loretta Young (figs 1-2). Children’s fashion was influenced by what Shirley Temple would wear in her films (Chancey, fig 9).
Images drawn by Charles Dana Gibson of the “New Woman” emphasized athleticism and slimness, unconfined by the stiff petticoats of the past; these became known as the Gibson Girl image. These drawings were used in magazines and served as a model for other women to emulate (Bowles, 2011 Sec 2.3). The Gibson Girl portrayed an image of freedom for suffragists who had encountered hostile environments as they struggled to attain political independence. The Gibson Girl was strong-willed, confident about her future, and able to do as she pleased. In my opinion, the Gibson Girl is equivalent to the models young girls and women look up to in today’s time as inspiration to be strong-willed, confident, and free.
Skirts and pants were pinched in at the waist to emphasise the waist and bust. Tight fitting blouses tucked into slim line calf length trousers called ‘Capri’ pants were also popular among young women. Short ankle socks, scarves and cropped cardigans were also fashionable. Ladies wear – was influenced by movie star fashion. Marilyn Monroe and Grace Kelly influenced tiny waistlines and full skirts and busts.
Smith states in her article, “Unlike the anorexic or boyish-looking models in most magazines, wearing clothes that fit them like sacks, the typical VS model reveals her curves in undergarments or clothes that typically mold to the body, a button or two discretely undone, a thumb perhaps tucked into her bikini bottom or jeans—as if to ask, “Wouldn’t you like to take this off?” The second and third assumption goes hand in hand which is a women’s self worth and how a man sees that woman. VS makes their marketing ads appeal to women by saying to women that if they don’t look like that then they aren’t sexy. Women feel
However the expensive fad did not last for long. The current fashion fads of Hip-Hop has gone back to the 80s vintage style and a preppy look. On the other hand, women’s hip-hop fashion fads has evolved from urban street attire to high maintenance glamorous attire, wearing nothing but the high quality name brands such as Gucci, Prada, and Louis Vuitton . Teens in particular tend to follow these Hip-Hop fashion fads because they want to copy their favorite artist, from their latest hairstyle to their fabulous wardrobe. Keeping up with the latest fads not only idolize their favorite artist, it gives them confidence and high self esteem because they will be accepted in their society as cool and not the outcast.
What being a woman involves according to Heat Magazine (content and adverts): In Heat magazine it is clear to see what being a woman involves according to the magazine‘s content. There are many different ways this is projected; through articles on interests, looks, beauty specials, film and book reviews and through its choice of adverts. In terms of looks, Heat magazine has lots of articles on how famous women feel about their looks and this reflects on the attitudes that its readership has. Women are conscious of their looks and it is talked about regularly in this magazine. In terms of appearance, Heat magazine believes women should be healthy and slim with curves.
I interpret this to mean that as much as we women would like to erase the thoughts from our heads, it is something that stays with us not only in childhood, but through adulthood as well. Santos mentions seeing a title on a magazine that reads, “How to find the perfect dress for that perfect evening”. This statement references the society that we live in and the emphasis we put on body perfection and designer things. Young girls and women alike are bombarded by the pressure from society to be a certain weight, a certain height, and to wear certain clothes. I think this poem also highlights the way we think others view us.
Today fashion is very similar between the females but has changed a bit for the males in bit the clothes and hair department. For ladies the miniskirt is still very popular as well as the pantyhose, high boots and others but now big ballroom dresses has