Farmhouse Essay

3962 Words16 Pages
1. Executive summary Since we have been taking this course (MKT3823) Marketing Channel Strategy and Decision and we are studied the product of the President Bakery Co.,Ltd. which is one of the most popular bakery product in Thailand. The product that we chose to study is “President Bakery” with under the brand names “Farmhouse” which is rank on the top of popular mass transportation in Thailand. In Thailand, there are many customers that consume farmhouse as the daily meal because their products are very famous and easy to buy. The reason why we choose this product and study it’s business is because we searched from the information about the Thai people and found that they donot have much time for their meal, especially in the morning. Most of the food they take is not the food that has spent more time to cook but they often to buy some bakery or sandwich that can save their time and easier to buy. We also did some research about farmhouse’s marketing channels and we found that there are many ways that the company has in order to distribute their product to cover all areas in Thailand. Then, there is the opportunity to gain competition advantage and market share in the market. After studying these services, we strongly believe that we could get more knowledge of farmhouse product with their quality, reputation and attractiveness. In the report, we separate the interesting of farmhouse into 3 main parts. First, company background is including company profile, vision, mission, and objective. Secondly, the most important parts for this research that is the marketing channels of the company such as marketing channel system, promotion and logistic. Finally, we suggest some recommendation and way to manage the company culture along with AEC. 2. Company profile President Bakery Pcl., a subsidiary food company of Saha Group, was founded by Dr. Thiam
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