It may involve the use of questionnaires, interviews with customers, experiments, and many other approaches (Perreault, Cannon, & McCarthy, 2009, p. 202).” Kudler Fine Foods must perform quality marketing research if they hope to remain successful with their current stores given the local competition from other stores in the area. Market research also includes the process of systematically gathering, recording and analyzing data and information about clients, rivals and the market. Its uses include helping create long term business plans, launching new products or services, fine tuning existing products and services, and expanding into new markets. Market research can be used to determine which additional areas of research are needed for Kudler in the areas of customer satisfaction, and a need based analysis to determine if expansion of a new store is necessary or continued growth and development of existing locations. The customer service satisfaction survey that is currently in place on the Kudler website will help to identify what the customer’s like and don’t like about a minimum number of variables but market research needs to also include other vital information like culture, socio-economic background, health, and other marketing mix elements.
Kundler Fine Foods The purpose of this paper is to display and justify the importance given to marketing by an investigation in the development of Kudler Fine Foods marketing tactics and strategy. Elements will be identified for additional areas where an increase in market research is needed. By looking at competitive intelligence and analysis to carefully consider the development of Kudler Fine Foods marketing strategy and tactics. The development of the marketing strategy and tactics and how important each of them relates to the company, the analysis and overall competitive intelligence. Also how these areas will play an important role and if any additional area of research is needed.
In doing so, Stonyfield must undergo challenges and carefully evaluate the best approach when entering the global market. This section provides the pros and cons of two globalization strategies that Stonyfield farm may apply while moving toward its goal of becoming a global enterprise. One strategy that may be applicable to Stonyfield farm is strategic alliance. Gareth Jones, in Organizational Theory, Design and Change outlined four dimensions of strategic alliance: Long term contract, Networks, Minority Ownership and Joint Venture. Each of these dimensions uniquely describes how two organizations can join in a partnership for hopes of accomplishing new and profitable business opportunities.
Marketing Research Rochelle Woods MKT/421 April 2, 2012 Ricci Rizzo Marketing Research The original vision of Kudler Finer Foods was to be a one stop gourmet food store. As a result Mrs. Kudler’s vision, Kudler Finer Foods growth continues to manifest. Mrs. Kudler built an expanding entity having direct control on customer service, all orders for the business and hiring. Known for her kindness and generosity to employees, this has allowed Kudler Finer Foods to prosper. Kudler Fine Foods (KFF) began as the dream of a local entrepreneur and has in the most part been successful.
The advantages of Competitive Intelligence • Competitive Intelligence is an essential tool for an organization in order to formulate the strategies. • It is very useful for testing and validating the assumptions made by the company. • Competitive Intelligence also helps cover up the gaps where the company did not consider a pre assumptions. • It also helps to identify the threats and opportunities. Therefore in the context of the project Competitive Intelligence will help Kudler Fine Foods to identify the future happenings and to take preventive measures accordingly.
In conclusion, Kudler Fine Foods needs to follow the above career plan in order to be successful in this type of market. When following a well developed career plan, a company has the possibility to grow and to succeed. When you really think about it, a well developed career plan is the backbone of any company. References Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2008-09 Edition, Advertising, marketing, Promotions, Public Relations, and Sales Managers http://www.bls.gov (visited July 23, 2010). Kudler Fine Foods (2003).
We have asked a question, received an answer, now we must implement the answer. The implementation of the answer and ensuing results will tell us if we asked the proper question. Understanding the marketing component “place” within catering services? Outlined in the aforementioned sections of the paper place identifies the location where a product is available for purchased or where services are performed. Place is also referred to as the distribution channel.
Internal Environment Kudler Fine Foods has plenty of local positive tractions in their business model, when compared to their other local grocers. Kudlers has plenty of strengths that are an asset to the company: high
In today’s business, it is more important than ever before for company to maintain customer’s loyalty due to the aggressive nature of the competition in the industry in general. Most companies invest heavily in research and development to combat this aggression and they are able to offer innovative product and services that differentiate them in the marketplace. Kudler Fine Food leverages BTM framework, to enable it to create a bridge between its business and technology. Kudler Fine Food’s business innovation includes the application of appropriate technologies to communicate it offering to its existing and potential customers. The technology innovation also enables Kudler Fine Foods to advertise its product line to the public so that they can know its products and services without necessarily visiting any of its store locations.
RUNNING HEAD: Ethics Self-Assessment on Kudler Fine Foods and Personal Values Ethics Self- Assessment on Kudler Fine Foods and Personal Values Fatima Atabey March 30, 2009 University of Phoenix The EAI states that my ethical perspective is based on "…an individual's duty or obligation to do what is morally right…" (WIEM, 2003). ABSTRACT The focus of this paper is to evaluate my individual Williams Institute Ethics Awareness Inventory self-assessment and my personal values compared to the management values at Kudler Fine Foods. Ethical decision making involves three components-awareness, articulation and application. It also provides the values a management team should place on an organization,