Facts About E-Grocery

290 Words2 Pages
Online File W3.7.1 EC Application Q.1) There are several benefits of Safeway’s Easi-Order and Collect & Go programs for customers. Firstly it enables customers to do the grocery shopping from anywhere they can reach to the servers. It also makes customers save time when reviewing the items and making their grocery lists, since these can be done offline. Q.2) The application is considered to be an EC application since all of the transactions are made in online platform. Customers do not physically go to a store. They make their lists, give their orders and get the products at the last stage. Q.3) Mobile devices play a key role in e-grocery shopping. We can also see their role from the tendency of the technological innovations. In this case, mobile devices transmit the information of thousands of grocery items to customers, including descriptions and prices. Their basic role is to pair up the information of the items to the customers and make them ready to buy wherever & whenever they want to. They also ease the buying process since the items can be added to order list by scanning the bar code of them. Q.4) The order fulfillment which is done at stores is an easier manner than that for home delivery. Because the collection is done at the dedicated checkout counters. The order fulfillment done for home delivery requires an extensive customer database since the collection is done customer by customer. On the other side, the order fulfillment done for home delivery is a better way than that done at stores in terms of customer relations. Because, since it requires a closer connection with each customer, it enables a loyalty by this close
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