Q1.What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers? (a) Advantages of an online survey of a cross-section of Internet households:- * Encourages the new customers to give it a try as internet households are interested in online coupons, products ads etc. * Can reach to wide range of people * Gives the result faster * More flexible Disadvantages:- * Many internet households in the sample may not be reached. They may have “spam blocker” that can prevent the survey from being viewed. * The recipient may not open or choose not to respond * Survey answers may be inattentive, just to get the promo or offers (b)Advantages of an online survey of Carmex Facebook likers:- * Cost effective * Sample population of actual Carmex product users * Respondent can just click on the flavor to register their preference * More accurate result.
The disadvantages in not being able to reach as many individuals due to lack of internet or lack of email accessibility, provides major negative impacts for research. b. Facebook: Since it is social media, people get on there for other reasons. The people that fill out the Facebook surveys actually know the products, they aren’t just completing for the free stuff, and the information doesn’t get lost in spam emails. Some disadvantages of surveys are the broad consumer base risk. There are no new consumers as part of the survey.
2. On a Facebook brand page, “engagement” and likes are two different key metrics. “Likes” are the number of people who like a particular brand’s Facebook page. This metric is important because it shows the size of the brand’s Facebook audience. An “engagement” on the other hand, is how active its Facebook audience is with Carmex.
By using the social media, web pages and purchasing advertisement banners McBride Finance Services pinpoint a particular group of people. “Web 2.0 social media applications such as Twitter and Facebook create new opportunities for firms to improve their internal operations and to collaborate in new ways with their customers, business partners, and suppliers” (Culnan, McHugh, & Zubillaga, 2010, p. 1). Advertising on the Internet can be tough; it may require the use of a consultant who specializes in Internet marketing. McBride Financial Services would benefit by starting off small when using the Internet market their services. Conclusion McBride Financial Services provides a require service for anyone that is in the market for a residence or recreational property.
The Five Forces Model Since Twitter wants to generate revenue, first of all, it needs to evaluate its Business Segment. For this, Porter's 5 Forces Model can be applied: 1) Rivalry among existing competitors (high: Facebook, Google) 2) Buyer Power (high: users of Twitter can easily switch if they feel that their privacy is violated) 3) Supplier Power (low: I don't see any real supplier for Twitter) 4) Threat of substitute (low: SMS, MMS, Emails and so on) 5) Threat of new entrants (high: anyone with good computer knowledge can create a social network) Alternatives Here is a brief list on the alternatives I think Twitter should take into consideration 1. Sponsored/Promoted tweets, 2. Sales of analytic tools and services to advertisers, 3. Sales of information to other data-collecting companies Recommendations There are two recommendations that can generate revenue for twitter and will also cater the issues Twitter is facing.
It was clear that it had little to know impact. The 2007 election was the first election where the online media played a big role in the final results; this was in many forms, like, Politics blogs and forums, On-line media (YouTube), social network sites, candidate sites and more. The new media was more accurate with reflecting the voter’s thoughts and created a local perspective. On-line media such as YouTube and Facebook were used mostly by the Labour Party to promote leadership and its policies. Howards attempt at using these sites were a failure compared to Rudd, as Howard was impersonal with his websites etc.
Business Research Report Social Media and Marketing Assessment Code: RWT1 Student Name: Student ID: Date: Mentor Name: Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 Twitter 5 Pinterest 6 Facebook 7 Recommendations 8 Conclusion 8 References 10 Executive Summary This paper presents findings that support the value and wisdom of using social media as a marketing strategy in business. Social media platforms enable brands to expand in current markets as well as become introduced in new markets. Twitter, Pinterest and Facebook are social media platforms that are widely used to promote a brand, helping to create trust and loyalty between a brand and its consumers. Twitter
Internet usage is on the rise and the main sources for obtaining information in the 21st century. Like with everything it has its advantages and disadvantages. One would say the advantages out way the disadvantages, making research more accessible at any time. Social media advantages and disadvantages were discussed and they have altered the way most individual post their business. It is no longer private and once it’s posted it can be used against someone.
While survey results seemed to indicate a trend towards more positive and less negative ratings towards online friends, this was not conclusive as the research method was found to be flawed on analysis. While idealism may be an explanation for the results seen, another possible explanation presented itself in the form of what was dubbed by an assistant as the “Angel or Asshole Effect” in which online friends were more likely to be rated either at a 5, or a 1 when compared to offline friends where there were more nuanced responses. Introduction and Background In the past 20 years, computers have gone from a rare commodity, to commonplace as have cell phones and other various technologies. The ways in which people are communicating digitally have increased in that same period of time, and much of the communication that used to take place either verbally over the telephone or face to face, is now mediated by these technologies. Technology has also opened up new avenues for relating to other people throughout the world that may never have had the chance to interact in former time periods.
Weaknesses: OP4.com currently has a single stream of revenue, which is from advertising. Most of the contents on the web are provided for free in order to develop loyalty among users. Staffs seem to be less experienced and like-minded. OP4.com relies on Leadership Innovations’ speakers to market to its audience. The business viability has been called into question as it is lack of profitability to attack investors.