Facebook Advantages vs Disadvantages

585 Words3 Pages
Facebook Advantages: • Creating a Facebook page is free and is very easy to set up as well • Facebook is the largest social network in the world with more than 500million active users • Has a powerful targeted advertising platform which can help to target specifics that a marketer maybe looking at such as geographic, age groups and also with allow the audience to decline or accept an ad by either closing it or opening it, this helps to bring more effective ads to Facebook • Creating groups which have similar benefits such as pages but give more engagement with fans towards the audience Disadvantages: How to optimize Facebook: To use Facebook efficiently and to maximize the available options is by taking advantage of features, there are many features available and marketing tools that a organization can use to make sure that they are on top and always up-to-date with a social network like Facebook. Examples like the Info tab, Wall posting, run contest, asking questions, creating FBML tabs, and importantly not to spam. • Info tab is seen as a crucial element to success with the page talking about the company/product. People use this tab to find out more about what is being sold to the public. Making sure that information is suitable for the target audience and keeps readers focused will help to keep people interest and also keep it friendly and informal. Linking websites from your info tab is really important, as it will help them if they want to know more. • Wall posting is important as it is a feature that can be seen on your fans news feed, keeping wall posts interest will help engage fans in discussion and also create little discussion and feedback on ideas that organizations may have towards the future. Things that may keep wall looking interest is links to articles, announcements of new product and
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