One of the greatest attributes of McDonald's is its "everyday affordability" message that drives customers to McDonald's restaurants. Through marketing McDonalds has the best customer base of all companies, ranging from 3 years old all the way up to the senior citizen with a discount. Everyone knows the slogan “Mickey D’s” you can't possibly drive by a 'golden arches' without having to stop. With the backup of sponsorship’s and integrated campaigns like the Olympics, movies, foundations and the infamous “I’m Lovin’ it” ads are all marketing tactics to better the business. By combining fundamentally sound operational practices with innovative marketing strategies, Ray Kroc (McDonald's originator) laid the foundation for McDonald's global success.
Marketing Research Rochelle Woods MKT/421 April 2, 2012 Ricci Rizzo Marketing Research The original vision of Kudler Finer Foods was to be a one stop gourmet food store. As a result Mrs. Kudler’s vision, Kudler Finer Foods growth continues to manifest. Mrs. Kudler built an expanding entity having direct control on customer service, all orders for the business and hiring. Known for her kindness and generosity to employees, this has allowed Kudler Finer Foods to prosper. Kudler Fine Foods (KFF) began as the dream of a local entrepreneur and has in the most part been successful.
Employee contributions are definitely welcomed and will be acknowledged regardless of the person’s point of view. 9. Distinctive competence; well not knowing a great deal about this type of business I would have to say that Whole Foods is outdoing its competitors since they are in fact the largest in the world. Their team empowerment and creativity coupled with core values are most likely what led this organization to the top. I feel that their mission statement is a direct reflection of their philosophy and takes the organization from Point A to Point B.
The history, development, and growth of the company over time First, I will discuss how Whole Foods was developed and its history. John Mackey, entrepreneurial history began with a single store which has now grown to the nation’s leading natural food chain. Whole Foods represent a healthy, socially responsible lifestyle that customers can identify with. The company set itself aside from competitors by focusing on quality as excellence and innovation that allows them to charge a premium price for premium products. For the last 39 years this strategy has allowed them to be successful.
McDonald’s started investing in Chipotle in February of 1998, and supported them financially for seven years.1 This financial backing enabled Chipotle to expand nationally and become large enough to offer stock. In 2006, Chipotle and McDonald’s went their separate ways in order to focus more on each company’s core activities. Currently Chipotle operates 956 restaurants in 35 states in the United States, the District of Columbia, and Canada.2 The company is expected to open up between 120 and 130 new restaurants in the upcoming year. Clearly, the history of Chipotle’s business demonstrates a success rare in the fast casual food business. (Appendix A) 1 2 (Investor Relations, Chipotle Mexican Grill) Ibid.
IPO Project –Chipotle Mexican Grill, About company Chipotle Mexican Grill, Inc. and its subsidiaries has operated 1,084 restaurants in the United States, two in Toronto, Canada and one in London, England till December 31, 2010.Over the past five years, company has experienced grown up greatly and substantially, and expect to their big rally of 2011, new openings between 135 and 145 restaurants are expected to operate in 2011. Chipotle is working to change the way people think about and eat fast food by looking to fine-dining restaurants for inspiration. Chipotle use high quality ingredients, classic cooking methods to make good tasting food, have top performing people to take care of each customer, and make restaurants operationally
Second only to Wal-Mart, Target has become the most profitable store in the Dayton Hudson Corporation that as of August 2000, Dayton Hudson was renamed Target Corporation. There are many internal and external factors that affect how Target implements the four functions of management. This paper is going to show and detail planning, organizing, leading and controlling and how such things as globalization, technology, innovation, diversity and ethics factors into Target Corporations business. When it comes to the globalization of Target Department stores, physically they have not gone global per say. Their stores are only located in the United States.
For the second year in a row, the popularity and success of Pita Pit Inc. has positioned the company on Restaurant Business Magazine’s ranking of the fastest-growing small chains in the United States, coming in this year at No. 29. “The Future 50 exemplifies the best this industry has to offer,” said Sam Smith, Editor in Chief of Restaurant Business. After analyzing many different types of restaurant concepts throughout the U.S., Restaurant Business named the top 50 “rising star” U.S. franchises based on factors such as growth, sales, and quality of the product being served. “This very prestigious ranking acknowledges the success we’ve enjoyed in the past, and that Pita Pit will indeed continue to grow into the future,” said Jack Riggs, CEO of Pita Pit USA.
Wendy’s Chili: A Costing Conundrum To: VP Operations From: Senior Manager – Operations Date: Oct 10th, 2011 Subject: Wendy’s Chilli Introduction Wendy’s International Inc. is a world leader in the quick-service restaurant industry, having thousands of stores across North America. However, intense competition in the industry has been increasing and “The company’s major competitors had substantially improved the quality of their products, service, and facilities, and they had been aggressively introducing new menu items” (Brownlee, 2005, p.6). As a result, the company is in need of clear and appropriate strategy to propel it over the next few years. This business report reviews Wendy’s history and current situation to arrive at a recommendation that the company may want to explore. It begins with a brief history of the company followed by the issue that is impeding its success.
What Makes You Choose McDonald’s? I’m Lovin’ It is the international campaign slogan for one of the most popular fast food businesses in the world: McDonald’s. The yellow arches have become a symbol that is recognized globally. Currently, the McDonald’s corporation is the world’s largest chain of fast food restaurants that serves nearly forty-seven million customers daily through thousands of restaurants in one hundred and nineteen countries worldwide (CITE). Their mission is to be their customers’ favourite place and thing to eat, and too improve their operations to provide the most delicious fast food that meet their customers’ expectations (CITE).