External and Internal Environments

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Assignment 2: External and Internal Environments Professor Cynthia M. Daniel BUS499 Strayer University May 1st, 2013 [pic] Introduction The corporation I selected for my assignment is Proctor & Gamble. P&G is majorly successful and has been leading the market with their latest and greatest innovative ideas making them one of the world’s leading consumer products company. They have been in business for 175 years when a candle maker by the name of William Proctor and a soap maker named James Gamble were brought to together by marrying sisters. With their father’s suggestion, they decided to go into business together and the rest is history! P&G has been improving people’s lives with their numerous innovative products ever since making their brand recognized all over the world. When talking about P&G’s numbers they are quite impressive! They serve 4.6 billion people around the word, are sold in over 180 countries, they have operations in about 75 countries, their employee represent about 150 nationalities, 75 million children’s live were touched in 2012 through the Live, Learn & Thrive program, they invest 400 million in understanding consumers annually and have 50 leadership brands. General Environment The two segments of P&G’s general environment that rank highest in their influence on their corporation are the Social and Environmental aspects. Socially, P&G leaders are all required to create inclusive work environments that not only welcome but embrace diversity among the workforce where people are celebrated for being who they are regardless of their differences. Creating an atmosphere that allows equal opportunities to all employees can only grow P&G’s social environment by capitalizing on their contributions. All of their employees have the opportunities of flexible schedules to help balance work and life which also benefits P&G

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