External Analysis Conde Nast

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External Analysis Condé Nast publishes one of the most recognizable magazine portfolios in the industry, including fashion bible Vogue and cybermag Wired, as well as GQ, The New Yorker, and Vanity Fair, and newer shopping magazine Lucky. Conde Nast is in an extremely competitive market of media. Luckily for them they dominate most of the market with publications in the areas of Home, Bridal, Golf, Food, Fashion and Travel. Unfortunately, like most business’s they two are subject to external hazards such as competitors, the economy, and political, cultural and technological changes. The economic troubles of the past few years have become a threat to some, but not all, of conde nast’s publications. While Vogue, with its band of worshippers have not let the recession stop them from going to buy their bible of all things fashion every month, some of their more niche magazines such as their Bridal magazine; Brides, has seen quite a drop in sales. The reason for this is that most of these publications are priced quite highly up to almost $10 per magazine. But in fairness, you get enough from what you’re paying for as most of these magazines can be up to 300 pages. Also large events in the year such as that of the Vanity Fair and Vogue September issues can reap in millions of dollars. But the real threat to conde naste has been the advertising recession, with the sum of these problems being that Conde Nast has invested huge amounts into its big name adverts while competitors such as Harper’s Bazaar has silently sat back watched and waited for this day to come a they were much more specific with advertising. If anything, technological advances have been a huge opportunity to this company as now they have been able to launch up to fifty apps for smart phones and tablets. This allows people to download the publications

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