Expandable Shoes Essay

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Table of Contents 1. EXECUTIVE SUMMARY 1 2. THE COMPANY FACT-SHEET 2 3. THE PRODUCT 4 3.1 Product Name 4 3.2 Specifications 5 3. INDUSTRY ANALYSES 5 4.1 Threat of new Competition 6 4.2 Suppliers bargaining power 6 4.3 Bargaining power of buyers 6 4.4 Threat of substitution 6 4.5 Competitors 7 4. MARKET ANALYSES 7 5.1 Target Market 7 5.2 Target Market Strategy 8 5.4 Promotional Strategy 9 5.5 Competition 9 5. MARKETING PLAN 9 6.1 Branding 9 6.2 Styling 10 6.3 Quality 10 6.4 Safety 11 6.5 Packaging 11 6.6 Pricing 11 6.7 Place 12 6.8 Promotion 12 6. PRODUCTION/OPERATIONS PLAN 14 7.1 Location Factors 14 7.2 Facility Layout 15 7.3 Office Layout. 16 7.4 Equipment 17 7.5 Capacity 17 7. PRODUCTIVITY 17 8.1 Process 17 8. LABOUR REQUIREMENTS 19 9. MANAGEMENT AND OWNERSHIP STRUCTURE 21 10. IMPLEMENTATION AND RISK ANALYSES 23 11.2 Implementation 23 11.2 Risk Analyses 25 11. FINANCIAL PLAN 25 11.5.1 Cost Classification 25 11.5.2 Variable Cost 25 12. 26 12.5 Auxiliary Costs 26 12.5.1 Calculation of selling price 27 12.5.2 Initial Funding Requirement 27 REFERENCES 1 1. EXECUTIVE SUMMARY Extendable Shoes is a vision for the future. Launched by a group of innovative and passionate entrepreneurs, this company will be amongst the top contemporary business ventures of the year. * 3. THE PRODUCT 3.1 Product Name Children from ages 0-4 grow at an exceeding rate, especially their feet, and will cost parents financial struggles trying to clothe them, so Instead of buying different shoes every couple of months, our company has designed a shoe that can extend in to three different sizes with just a push of a button. As a result, the parents will save a lot of money. The name of our product is called “Little Champs” and we will ensure that these shoes

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