Health care marketing, the process of assessing people’s wants and needs, and the developing products or services to meet those want and needs (Berkowitz, 2006). The marketing strategy plans play vital roles in the Cone Health system. The four P’s of marketing strategy are product, price, place, and promotion. The reputation of Cone Health Cancer Center not only attract new customer but also brings in profits for the organization. Health care in today’s marketing is rapidly changing to meet the customer’s needs.
The components of the community are responsible for payment and bringing in the revenue for the health care businesses. The documents that show the numbers and what is going on in the business are also a very important part of evaluating viability in the health care business. Without the collaboration of all these financial viability would not be possible for the health care industry. References Cooper, J.C.,& Suver, J.D.(1992). Variance Analysis Refines Overhead Cost Control.
Two regulations in health care financial decision-making is the Health Information Technology for Economic and Clinical Health Act (HITECH) and the Patient Protection and Affordable Care Act (PPACA) (Meltzer, C. 2015). 2. The regulatory environment affects the health care financial decision-making process with the compliance requirements and financial incentives. Regulations enhance quality, expand access, and control costs for health care. C. HITECH Act 1.
Reimbursement and Pay-for Performance 7/7/2014 HCS/531 Katherine Brewster Pay-for-performance is defined as an umbrella term for initiatives aimed at improving the quality, efficiency, and overall value of health care. These arrangements provide financial incentives to hospitals, physicians, and other health care providers to carry out such improvements and achieve optimal outcomes for patients ("Health Policy Briefs", 2012). Pay-for-performance has become popular among policy makers and private and public payers, including Medicare and Medicaid. The Affordable Care Act expands the use of pay-for-performance approaches in Medicare in particular and encourages experimentation to identify designs and programs that are most effective ("Health
Approximately one third of American adults were believed to be obese in 2013. Obesity has many different effects, some are short term and others are long term, but all are negative. Some short term effects are that risk factors for cardiovascular disease immediately increase, which is known as high blood pressure and high cholesterol. This can also be a long term effect because it affects young people when they get older. Obesity can also cause diabetes, heart disease, joint problems, respiratory problems, cancer, metabolic syndrome, and psychosocial effects.
Economic Tools and Concepts Misty Milling HCS 552 March 11, 2013 Jim Brown Economic Tools and Concepts Economic tools and concepts are used in many markets to determine product feasibility, growth, and spending. The same is true in health care. Economic professionals can use these tools and concepts to determine a population’s availability of health care services, the accessibility to those services, the people’s spending related to their health care needs, and the quality of care rendered at any given health care organization. Hall and Jones (2005) raise a valid question – “Is the growth of health spending the rational response to changing economic conditions – notably the growth of income per person?” (p. 39). This particular
Assignment 1: Health Care Economics HSA510 Feb 26, 2014 1.Assess the value of healthcare professionals and decision makers understanding the discipline of health economics. The results of an economic evaluation of a health intervention may also vary depending on the choice of comparator. With regard to the outcome measures, efficacy usually differs from effectiveness. Factors such as adherence rate, dose adjustment, length of treatment, use of concomitant medication etc. may explain the difference (Moore 2010).
The programs tend to be geared toward patients with “high-cost conditions – including chronic conditions (such as diabetes, asthma, coronary artery disease, or congestive heart failure) and acute conditions (such as heart attack and hip and knee replacements)” (Mathematica, 2009, pg. 3). While applying emphasis on wellness and drives for positive outcomes, using technologies such as electronic medical records and computerized and systematic methods, will help provide improvement toward patient health outcomes. The goal for providers under pay-for-performance methodologies is to use “financial incentives to encourage improvements in the quality of care by rewarding providers that perform well on measures representing recommended services and practice modifications (e.g., implementing electronic medical records)” (Mathematica, 2013, pg. 3).
As the US primary care system confronts provider shortfalls due to demographic trends, the growing prevalence of chronic disease, and low proportions of physicians choosing primary care practice, a possible solution is expanded use of physician assistants (PAs) and nurse practitioners (NPs). This solution is supported by a large body of research demonstrating high quality of NP and PA care and by recent research suggesting that higher proportions of NPs in primary care clinics are associated with improved outcomes among patients with diabetes (Morgan, Abott, McNeil and Fisher, 2012). In my opinion the most important role of human resources in healthcare is ensuring the delivery of services that provide quality, efficiency and equity to its consumers. There are numerous studies that demonstrate how the use of nurse practitioners as primary care providers can significantly assist with meeting current healthcare deficits. I feel as though the utilization of nurse practitioners as primary care providers can greatly assist with the delivery of healthcare to the millions of Americans that will be covered by the
Global Social Issues and Change Michael Haney and Brittany Heredia University of Phoenix Introduction To Sociology SOC/100 Shyanne Ledford November 07, 2013 Global Social Issues and Change Universal health care focuses on providing medical health coverage for each citizen of a nation (Mehmud & Neiman, 2013). Some believe universal healthcare takes money from higher income individuals and transfers it to lower income individuals for sustaining his or her medical needs. Generally, taxes from higher incomes levels pay for this kind of deficiency (Mehmud & Neiman, 2009). Some believe this sort of program provides social equality for those individuals experiencing some type of inequality or poverty situation. Others view universal healthcare as sharing the burden or responsibility for the nation’s population.