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NAME Charles smith DATE July 5, 2013

THE COMMUNITY COLLEGE OF BALTIMORE COUNTY
PRINCIPLES OF MARKETING – MNGT 150

FINAL EXAMINATION CHAPTERS 10-17

DUE: By midnight July 5.
SEND TO: Dennis Sullivan via the Message Board in Blackboard.
INSTRUCTIONS: Please indicate your answer by bolding and underlining the correct answer.

PART ONE – MULTIPLE CHOICE (5 Points Each for a total of 200 points)

  1. A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as __________. 

A. a consumer good
B. a product
C. a manufactured good
D. a stock item
E. merchandise

  2. Business products refer to 

A. products that organizations buy that assist in providing other products for resale.
B. paper products and office supplies necessary for the day-to-day operations of a business.
C. ancillary services such as legal, accounting, and other consulting services necessary for the operation of a business, that cannot be achieved in-house.
D. products that are sold exclusively to businesses and services rather than to ultimate consumers.
E. product prototypes used to attract buyers for large ticket items that won't actually be constructed until a sale has been made.

  3. Which type of consumer product is purchased infrequently and takes an extensive amount of time to make the purchase decision and obtain the item? 

A. convenience products
B. shopping product
C. specialty products
D. unsought products
E. production goods

  4. Inconsistency in services refers to the fact that 

A. there is no regulation of service industries in terms of basic standards of quality.
B. the quality of service provided by a firm is often inconsistent with its image.
C. the performance of one employee may vary from the performance of another employee even though the same firm employs both.
D. training and standardization...

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