Evolution of Fast Food Industry

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According to Aman (2013), fast food is defined as the food product that can be prepared and served within a short preparation time, it includes different types of edible snacks such as pizzas, burgers, fries and more. Furthermore, fast food is defined as the readily and quickly available food for immediate consumption either in designated eating areas provided by retailers or take away by Bender and Bender (1995). Moreover, fast food enterprise is defined as the company that offer catering services on a fast turnover basis. The typical fast food restaurant control its specific market segment by offering fairly distinct type of menu and focusing distinct target population (Abu Bakar, 2012). Due to globalisation, fast food has emerged as popular eating lifestyle in many countries. Nowadays, fast foods no longer just quickly prepared and served, but moving toward reasonably or inexpensive priced and readily available substitutes to home cooked food (Goyal and Singh, 2007). In 1867, Charles Feltman, a German immigrant is the first person who introduced and created the first fast food by placing hot dog on the bun in Brooklyn, New York (Smith, 2012). Since then, White Castle which is credited as the first fast food restaurant was opened in 1916. It was a hamburger restaurant that served limited menu, high volume food, at high speed, low cost, and low price. In 1921, Edgar “Billy” Ingram, the founder of White Castle Restaurant, partnered with Walter Anderson to form a chain of restaurants in 1921. The White Castle system developed by Ingram had five components which made it different from previous hamburger operations, including efficiency and economy, limited menu, mass volume, standardization, and simplification of processes of preparing the food; strategic locations which near mass transit stops; uniform and distinctive architecture of the white castle; aggressive

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