BOOMERANG JUICE COMPANY Market Research Case 01 International Trade Research Jitesh Thakur 2/1/2013 An analysis of market research tools undertaken by the company to market their product in the international market. INTRODUCTION Boomerang Juice Company (the Company) is a small firm based in Perth, Australia. It specializes in processing of exotic organic fruit juices which are marketed as a niche product in the Australian market catering to the health conscious, middle class audience. The Company has attractively packaged their product in recyclable bottles and 1L tetra pack containers which are distributed to organic food markets, juice bars and a retail supermarket chain. Currently it is a strong force of 95 employees which is a modest and steady increase from when it started business with only four employees.
But the main way that Wal-Mart offers such low prices is by buying their products from companies who make their products in other countries such as China. In places where minimum wage can be as low as 10 cents an hour, these companies can afford to sell their products for less than what the American companies can produce them for. This drives the American companies to open factories in other countries as well. The producers of Wal-Mart, for example the company that makes the beds that will be sold at Wal-Mart, are at the mercy of the superstore. As the largest company in the world, Wal-Mart is obviously the largest customer for all of their producers.
“Alcoholic beverage sales account for more than 22 percent of profits in most foodservice establishments.” (Schmid, 2004) This also depends on the type of alcohol that the business sells. What might be a high seller at the Italian restaurant up the street will not be what you find at the bar around the corner. Different places cater to different people so before ordering the alcohol than the establishment has to figure out what the customers want so there is not an overstock of something that is not going to be sold. Wine is an alcohol that one would want to buy if they were in a restaurant or the high priced bars. But the local bar would not benefit from having a selection for wine.
CHEMISTRY AND THE ENVIRONMENT CHM 1000 spring 2012 LABORATORY REPORT # 2 DISTILLATION OF WINE Presented by: FEBRUARY 18 2012 Introduction: Distillation is a widely used method for separating mixtures based on differences in the conditions required to change the phase of components of the mixture. To separate a mixture of liquids, the liquid can be heated to force components, which have different boiling points, into the gas phase. The gas is then condensed back into liquid form and collected. Repeating the process on the collected liquid to improve the purity of the product is called double distillation. Our experiment consists of distilling wine and record the alcoholic content which is called brandy.
Case Study: Ernest and Julio Gallo Wine Andy Trinchero Greg Tocitu Margaret Salyer Earnest and Julio Gallery Wines is on of the largest family operated wineries in the world. They started as a small winery in Modesto, California in 1933. They eventually grew into a large corporation. Today, E & J owns several wineries and controls over 15,000 acres of vineyards and other facilities. They produce around 60 brands of wine that are sold in 90 countries.
Top brand is microbreweries 39 million out of the 86 million Signature cream ale has been selling one million or less. With steady sales only in central. Only 3 specialities offered in the east Black ice Canadian ice Micro #1 for 4 years with upwards of 8 million increasing every year Recommendations Carling should not come out with a light beer- if so sell in the east increasing in the west does the best in the west MGD- take it out of central sell only in west 5 regular beers not decreasing-
Threats encumber an organization from realizing its objectives. The main risk facing Bolthouse Farm is the fierce competition from other local juice stores. With the increasing advent of bars, people prefer these smoothies, which are customized according to their preference. The impact poses a significant threat to Bolthouse farms since their smoothies are standardized. In 2011, bars/cafes grew by 4% in terms of current value to reach sales of 4.7 billion dollars of which 15% is revenue from smoothies sold in Canada bars.
In 2006-2007, export sales for wine labelled McLaren Vale exceeded $7.1 million. The top three destinations for exports were the US, UK and Canada. In June 2008, the average price per litre of exported McLaren Vale wine was valued at $10.87, well in excess of the $3.78 average per litre calculated for all Australian wine exported during that period. On a whole McLaren Vale is the perfect place for a family vacation of a romantic weekend, and just 40 minutes from the heart of Adelaide why wouldn’t you take advantage of
The fact that Wal-Mart is a company not even a country; and is China’s eighth largest trading partner; just makes us realize how much economic growth depends on businesses to produce more goods and services faster and more efficiently. According to many economists, continuous economic growth leads to greater prosperity for everyone, but because so many countries are trying to achieve the same exact thing, competition is harsh. These are some positive and negative perspectives that are caused by international trade. As you can see, the relationship between the three sources is that they are all based on trade. All around the world, different countries import and export goods to each other so they can benefit themselves with economic growth.
Answer: TRUE Diff: 2 Page Ref: 297 AACSB: Reflective Thinking 5) McDonald's golden arches have the great advantage of transcending language and therefore are very valuable to global marketers. Answer: TRUE Diff: 2 Page Ref: 299 AACSB: Reflective Thinking 6) Strong brand equity is more vulnerable to marketing crises and actions. Answer: FALSE Diff: 2 Page Ref: 298 7) Coca-Cola has a noncarbonated ginseng-flavored beverage for sale only in Japan. Answer: TRUE Diff: 2 Page Ref: 299 AACSB: Reflective Thinking 8) Gillette reaps economies of scale associated with creating a single ad campaign for the world and the advantages of executing a single brand strategy. Answer: TRUE Diff: 1 Page Ref: 300 9) A global brand has the same name and in some cases a similar image and positioning throughout the world.