Euro Disney Essay

1483 Words6 Pages
1- How do values and lifestyles of European consumers differ from those of consumers in the US? Discuss the Disney failure to address the European consumers’ preferences based on the respective values and lifestyles. European travel and entertainment consumers differ a lot when compared to US ones. To begin with the culture of European consumers is very distant from that of the Americans. In fact, Europeans are appalled by the modern American culture. They see it artificial, dull, crass, crude, and spirit-less. This difference in cultures imposes variations in the values and lifestyles. Europeans value history, while Americans value fiction. Mickey Mouse which is the main character of Disney might not be of the same importance to the French people as the Hunch Back of Notre Dame for example which is a French character that represents a part of the French culture. While Americans take a lot of mini vacation breaks, Europeans actually prefer to take long vacations to explore new places. The same is applied to Restaurants and dining habits. Classy American restaurants are considered to be very unusual and uncomfortably exotic for the taste of the Europeans. This is not to mention that Europeans un-like the Americans do not accustom themselves to eating gourmet meals on family vacations. The spending is better allocated to the travel arrangements. Additionally, wine is considered as a very important part of the European culture, a wine serving café has to be located in any entertainment venue. On the other hand Americans do not need to have wineries or wine serving cafes in family entertainment parks. In addition to the above mentioned differences, Europeans themselves cannot be all grouped into one cultural group. The Northern European Scandinavian countries have a particular culture, values, and lifestyle that differs from that of the UK, or the French

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