Ethics And The Body Shop

586 Words3 Pages
Corporate social responsibility has become a driving force behind many economic activities. Global population increases and puts added pressure on the limited natural resources required to meet rising consumer demand. Technology and globalization is spreading at a rapid pace. Numerous developing countries are booming as a result of industrialization. Today’s consumer is more aware of environmentalism and its social implications. Organizations are more aware as well, whether it is for the long term good of the environment or for the organization financial gain. Organizations are more aware and corporate social responsibilities are in place because it is now known that many consumers are making decisions on purchases, based on the producer’s environmental and ethical concerns. Anita Roddick was one of many who realized her social responsibility as a leader and a woman. She took a strong stand in the ecofeminism movement. Roddick believed the cosmetics industry was being dominated by men who were exploiting women’s self-conscious for financial gain by trading on women’s fears. Roddick thought that the industry would be improved substantially if the business was guided by feminine principles of love, care, and intuition. After all, The Body Shop employees already consisted mostly of females, in addition to the ninety-percent of the shops being run by women. As a result of Roddick’s feminine principles, an emphasis of love, care, and intuition was placed upon extending the family feeling within The Body Shop. A huge daycare facility was built at The Body Shop’s Littlehampton headquarters, an imaginable facilitation since most employees were working women. Additionally, a training center was built in London that offered courses on the company products and the company philosophy. Some other courses were as diverse as sociology, urban survival, aging, and
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