Direct to Consumer Pharmaceutical Advertising Pharmaceutical companies advertise their products through multiple mediums. These advertisements appear on TV, radio, billboards, magazines and newspapers and are directed to the general public. Individuals who see these ads can take this information to their doctor to inquire about curing their ailment. Some believe that these advertisements have created an over-medicated population for symptoms that may not need to be treated with prescription drugs. I believe that these advertisements do not cause harm to the overall population and in fact, help educate individuals who may believe they have the symptoms of an undiagnosed disease.
Demand soared, particularly among Medicare, Medicaid, and Veterans Affairs patients. Seeing the opportunity to realize even more profit, CompCARE began advertising AD23 directly to consumers and marketing the drug directly to hospitals, clinics, and physician offices, even though compounding pharmacies are not permitted to sell drugs in bulk for general use. To circumvent this technicality, CompCARE encouraged doctors to fax lists of fictitious patient names to CompCARE. PharmaCARE sold CompCARE to WellCo, a
While filing this pro bono case Erin found medical documents along with the real estate documents and decided to do some investigating. After speaking with the Jensens she found some suspicious information liking the family and PG & E. With further investigation Erin found that there was a poisonous element called hexavalent chromium that was found in the drinking water of the area that the Jensens lived. She also found that the side effects from exposure to hexavalent chromium resembled the Jensens same side effects and that PG & E were paying for the families doctor bills. She then proposed that PG & E were paying the doctors to cover for them and to lie to the family about the chromium. After faxing over a document with proof of the chromium found in the water where the family lived, PG & E were very quick to respond with what they thought was a reasonable offer for the Jensens home of 250,000 dollars.
There is no specific degree needed to become a Pharmaceutical Sales Rep, but it is required that you have a Bachelors Degree. Julien Mirivel explains in his article, Reconstructing Merck’s Practical Theory of Communication, “that physicians who meet with drug representatives are more likely to add those drugs to their hospitals’ formulary, than physicians who do not meet with representatives from those companies.” From this statement you can see that being a pharmaceutical sales representative requires communication and sales experience. What better of a way to start off my career than by declaring myself as a marketing major? Marketing will help me understand consumer behavior and product development. With a marketing degree I will be well prepared for the rigorous training that being a pharmaceutical representative entails.
Many pharmaceutical companies have been involved in litigation regarding their alleged attempts to monopolize their drugs. Bayer and their drug Cipro, and Hoechst-Marion Roussel, Inc. with their drug Cardizem CD are two examples. In these cases the parent company has attempted to minimize competition from generic competitors to maximize profit from their highly profitable drugs. In each case,
What's the Latest Development? Harvard medical researcher Ted Kaptchuk is finding that how placebos are administered plays a very important role in their ability to cause physiological changes in the body. A trained acupuncturist, Kaptchuck has tested the treatment's ability to work as a placebo by offering his patients qualitatively different treatments. In other words, patients who receive more care and "schmaltz" from their medical professional tend to receive the greatest benefit from sham treatments. Kaptchuk wonders to what extend, if at all, Western medicine can take advantage of the placebo effect to improve treatment.
This consists in meeting and committees. Readers Digest) Learn the medical lingo- The abbreviations and terms used by paramedics and doctors September 8, 2 This article detests about the Lingo that Doctors throw at you and we are supposed to know what they say. I believe this because we are handling their dictations and transcriptions. Learning the Lingo is a great asset in the medical field. Professional Associations: American Heart Association: American Heart Association is a group of researches in the Cardio and vascular researching.
However the newspaper published an article ‘Scandal of Docs with AIDS’ implying that the Department of Health and Social Security were trying to hide the fact that these doctors were continuing practice. The ethical dilemma of who had the greater rights the doctors not to have their patient confidentiality breached or their patients right to know that they were infected with the virus will be discussed. The AIDS/HIV Discrimination Act, The Data Protection Act and The Cauldicott Principles will be discussed as they have a huge impact on patient confidentiality. Relevant court cases, journals and media articles will be studied and Griepp’s model of ethical decision making will be applied. Patient autonomy has changed patient attitudes towards doctors over the last 30 years.
The Competitive Market Model and U.S. Health Care Pharmaceuticals Government involvement and its pros and cons Pharmaceuticals plays a key role in health care, with health care being a social right it proposes government to be involved in the drug markets. States are responsible for maintaining the product safety, quality, efficacy, and keeping health costs fair to the society. Price consideration may be under government intervention. When government intervenes in pricing, it sets a standard price for the drug throughout the country so that everyone can have equitable access to these medications. This also includes the affordability range, and it stops unnecessary consumption, limits price growth to avoid excess societal burden.
In some parts of the article he is speaking directly to doctors and physicians when he suggests that they should jumpstart this change in lifestyle by putting up posters in their offices, hand out pamphlets, and use personal persuasion to promote physical and mental health and the benefits of playing in nature. By doing so this could help to eliminate child obesity. Louv also asks questions in the article that directly target the field of education. He asks, “Why have school districts cancelled field trips and recess and environmental education? Why don’t schools have windows that open or show any natural light”(1)?