Erik Peterson Case

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Erik Peterson Case Assignment What was wrong with this young talented guy? This case deals with several problems incurred while Peterson, young and competent but a little inexperienced, took the acting general manager role by chance and talks about his “real difficulties” which he even didn’t know. Peterson should address the following two problems effectively for the successful launch of new product considering the target date is due in about three weeks. First of all, he should handle the operation delay. This problem should be top priority because it was closely related with gaining support from Key Opinion Leaders which was one of the key elements for successful launch; all the more so because Green’s and Cantor’s efforts could be fruitless if this problem would not be solved promptly. In addition, this issue was even important for him in that the relationship between them was strained as stated in the case. Obviously, Peterson needs to settle the delay as soon as possible because the validation of operation was very important for the launch to go through without any problem. Secondly, I would say the relationship between Peterson and his boss, Hardy. It was true that Peterson could not expect any advice or guidance about new product launch from Hardy who was also inexperienced in the relevant area. Besides, Peterson had consistently problem in solving the issues because Hardy was not engaged in dealing with the important matters, but he kept nitpicking. You would easily notice this situation in the examples of handling Andrew or the switch in supplies. To fix this problem, making better relationship between Jenkins and Hardy should take precedence because Hardy’s uncooperative and indecisive manner was mostly stemmed from his uncertain relationship with his boss. If so, what options are open to Peterson? What would he say to Knight in three weeks?

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