Environmental Friendly Car Advertisement

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[pic] Environmental friendly car advertisement [pic] [pic] MIB 2004-2005 Business Plan Lecturer: Mr John Wetherell Environmental friendly car advertisement Johara Abdelmoumen Tradian Almasanu Clemence Ballageas Hendrik Brune Mario Cifarelli Jesper Svensson 1 Executive Summary 5 2 Marketing plan 6 2.1 Vision 6 2.2 Mission 6 2.3 Values 6 2.4 Marketing research 6 2.5 Market overview 8 2.5.1 SWOT ANALYSIS 8 2.5.2 PESTLE ANALYSIS 9 2.5.3 PORTER’S 5 FORCES 10 2.6 Competition analysis 12 2.6.1 Conclusion 13 2.7 Strategy 14 2.7.1 Marketing strategy 14 2.7.2 Differentiation and Positioning 14 2.7.3 The logo 14 2.7.4 The slogan 15 2.8 The Product Life Cycle 16 2.9 Loyal based marketing 16 2.10 Brand Building 17 2.11 4 P´s 18 2.11.1 Product 18 2.11.2 Price 21 2.11.3 Place 22 2.11.4 Promotion 23 3 Operations and Logistics Plan 30 3.1 Identifying environmental factors 30 3.2 Identifying internal factors 31 3.3 Establishing processes and operations 32 3.3.1 The input 32 3.3.2 The transformation process 32 3.3.3 The output 33 3.4 Defining necessary material resources 33 3.5 Defining necessary human resources 34 3.6 Defining In-plant distribution 35 3.7 Establishing most appropriative physical infrastructure / Establishing most adequate location 35 3.8 Determining installments 36 3.9 Defining capacity / stocks 37 3.10 Defining stocks 37 3.11 Defining investments 37 3.12 Programming and evaluating implementation 38 4 Organization and Human Resources Plan 41 4.1 The Mission 44 5 Financial Plan 46 5.1 Balance Sheet 47 5.1.1 Comment on the balance sheet 48 5.2 Cash Flow Statement 49 5.2.1 Comment on the cash flow statement 50 5.3 Sales Per Month 50 5.4 Ratios

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