Environmental Factors Essay

1036 Words5 Pages
Environmental factors can influence the decisions that are made in the domestic and global market. Concern for these environmental factors that influence the marketing decisions is essential for organizations that have businesses within the global market that set goals to please its customers. It is a good idea to have a detailed analysis of the target market to see the vision of a successful marketing plan. McDonald’s is an organization that has businesses in both the domestic and global market. This paper will discuss the environmental factors that affect the domestic and global marketing decisions for McDonald’s such as the economy, social, political, ecological, cultural differences, technology, and ethical issues. The marketing decisions for McDonald’s are impacted by the global economic interdependence and the trade practice and agreements. The economy is continuously changing all over the world and McDonald’s customer purchasing power is determined by this environmental factor. The global financial issues that have an impact on McDonald’s marketing choices are credit, debt, revenue distribution, gross domestic product, and savings. These global financial issues impact McDonald’s decisions that are made by the company’s management team. The United States used to have the best economy, but even the economy in the United States is not in great shape anymore. Businesses have begun to close down, but McDonald’s food chain are continuously opening up more restaurants and opening more doors for jobs to help the economy get back on track. The very first McDonald’s restaurant was opened in 1955 by a man named Raymond Kroc. McDonald’s is known today as being the largest fast food chain in the world. McDonald’s cater to millions of customers daily. Although McDonald’s originated from the United States, this fast food chain is accepted by people all over the world.
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