Introduction Mission and vision Panera Bread Company’s mission intent was to make great bread broadly available to consumers across the United States. The vision was to create a specialty café anchored by an authentic, fresh-dough artisan bakery and upscale quick-service menu selections. Business model Management’s long-term objective and strategic intent was to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café segment. The company was trying to succeed by “being better than the guys across the street” and making the experience of dining at Panera so attractive that customers would be willing to pass by the outlets of other fast-casual restaurant competitors to dine at a nearby Panera Bread bakery-café. Panera’s target market was urban workers and suburban dwellers looking for a quick- service meal and a more aesthetically pleasing dining experience than that offered by traditional fast food restaurants.
External Analysis Industry rivalry: High According to the case Chipotles leading competitors are Taco bell, Moe’s southwest grill, Qdoba and smaller chains Baja fresh and California tortillas. Fast food restaurants (such as Chipotle) that offer fresh quality ingredients are a threat to other regular fast food restaurants and are viewed as main attributable loss of customers. However the top competitors are able to offer and same services as Chipotle. Threat of Substitutes: Moderate Chipotles food offerings can be substituted with store bought ingredients. Also with the increase in stores offering a selection of organic ingredients, customers can opt to making their own burritos at home.
This means that they need different types of nutrition’s. For example since their metabolism tend to burn the food faster they need some type of heavy food but not too heavy so soon their metabolism won’t be able to break it down; which will cause them to gain weight. Pollan does point out in his book how fast food is not very healthy and how it is a poor quality of food. I am here to correct what he said towards fast food. Fast food can be good for you if you eat the fast food correctly.
He continues by saying that people also may say that fast food is cheaper when measured by the calorie but when half of the people in this country consume too many calories rather than too few, measuring food’s cost by the calorie makes no sense. Bittman clearly states that the cost of fast foods aren’t as cheap as we have all tricked ourselves into thinking and that the obvious choice should be home cooked meals. As well as using hard evidence, Bittman also manages to convince his readers of his credibility because of his background and knowledge of food. Appearing on NBC’s The Today Show, NPR’s All Things Considered and the author of three books relating to food, Bittman is multifaceted (Beyond Print 1). Bittman makes it clear a few times during the article that he likes to make home cooked meals and
In fact, the menu should have it all lower case, that’s the impressions that it left me with. Nothing on menu is surprising or exciting. They provide some interesting twists, but if you like your meals to be more special, this is not the place for you. My dinner was downright tasty- a grilled chicken topped with spinach and goat cheese. My girlfriend’s pork fontina was tasty too.
The obsession of XXS jeans has actually turned out to be good for business. Whereas, McDonald's extra crispy fries have started to make people feel guilty. Other sugar free, low fat, low carbohydrates, high fiber products have found their way to the market. Almost all food products now have their diet alternatives that are selling fast. In this concept the size zero dream has actually proved to be good for business.
Fast food is quick, cheap, and easy which makes it all the more appealing. McDonald’s, Burger King, and Wendy’s are among some of the most popular fast food choices in the nation. Each of these chains have “healthy alternative” food choices on their menu such as salads and wraps but much of what the company advertises are foods high in calories and low in nutritional value including the ever so common double cheeseburger and fries. Only about 17% of typical menu items qualify as healthy choices. Frequent consumption of these high calorie low nutrient foods may lead to serious weight gain (FRAC).
Fast Foods: Who's to Blame? Many people who consume junk food are blaming fast food restaurants for their obesity and the decisions they make. Shouldn't this be the consumer's responsibility? Or should fast food restaurants have to deal with the decisions the consumers make? The article, "The battle against fast food begins in the home" by Daniel Weintraub, explains how people are blaming McDonalds and other fast food restaurants such as Burger King, Kentucky Fried Chicken, Starbucks, and Pizza Hut for their obesity.
Pondering on my thoughts, I came to the conclusion that some of this has to be because of the fact that the cafeteria serves unhealthy food for the students. Another factor is that the cafeteria is set up in a way to be a buffet. This makes people go back for seconds, thirds, and even sometimes fourths. This is an astonishing fact that the food served could be processed deep fat fried chicken or even just plain old burgers. The fact of the matter is that this becomes a daunting way of how people become overweight.
13 Jan. 2014. http://www.livestrong.com/article/259534-what-are-the-benefits-of-fast-foods/. | Fast food gets blamed for contributing to many of the United States' health problems including obesity. According to "Fast Food Nation," typical fast food fare is high in saturated fat, calories and cholesterol. While fast food often gets a bad rap in the media, it has some advantages. According to Bill Myers Online, Americans spend more money on fast food than on new cars, college education and software because fast food is so convenient.