to become a niche player. Increased number of CSAs could erode the competitive advantage of Smart Mart, hence by being a niche player SmartMart can build on its existing transactional level stakeholder management capability and thus should continue competing based on their intangible assets – their strong relationship with suppliers, employees and customers. (Carrol, Archie B& Bucholtz, p109) Maintaing status quo right now might not be ethical as company's values and missions is to constantly grow and create more value for its stakeholders. Hence my decision of going niche is more of a stakeholder synthesis approach then a multi fiduciary approach. (Carrol, Archie B& Bucholtz, p91).
Defining the Issues: Ruth Chris was offered as a newly public organization (IPO) back in 2006 and needed to develop a new business strategy focused on continued growth local and or international. Current stores were seeing consistent revenue growth but the stakeholders needed to see business exposure on the international level for increased revenue. Ruth Chris was challenged with Wall Street expectations for revenue growth and the direction of which it will take next. Foreign expansion plans were identified in Ruth’s Chris senior management team which created interest in international opportunities. Ruth Chris had the following issues on hand; First, Dan Hannah had to decide which countries offer the greatest growth potential with the least risk.
Examine the marketplace to make sure new competitors haven't found a way in without you knowing it. Continually modify your plans to grow your business into the leader of your local marketplace. The bottom line knows everything possible about every competitor. The important steps are to always maintain a good supply of the most in-need consumable dollar store items on the shelves. Your shoppers must always be able to find these necessity items in stock whenever they are needed.
A company's inventory is a vital part towards its success. A company must have enough products in the inventory, to provide their customers with product in order to be successful. This affects a company's OMM operations because without the proper amount and type of inventory they will be unable to service their customers. The same goes for having too much inventory, when a company has too much inventory on hand it ties up its capital that could be spent on other things that would increase
| River Island | The NSPCC | Stakeholders | Objective 1 | Objective 2 | Objective 1 | Objective 2 | Managers /Trustees | The managers of River Island want to maximise the profits of the store they run. To maximise their profits, the owners can make financial decisions which increase the profit such as making cuts to employees or products. If the managers fail to do their jobs, then the business risks losing money because of over spending or failing customer service. | The managers want to keep their employees motivated in order to provide a good working and shopping environment. To keep them motivated, the managers will offer discounts as such on in-store items or chances of promotions.
The job of a salesperson ranges from order takers to order getters. Personal selling is the key to developing strong relationships because it is directed toward achieving mutually satisfying results between customer and seller, which will sustain and enhance future interactions this is very important because it is a lot cheaper to retain current customers than to attract new ones. However, “In a results-oriented environment, the foundation of many compensation systems, sales quotas can focus sellers and managers in a direction inconsistent with customer-oriented selling.”(“Evans”,
Making sure that product is manufactured on time (taking into account any delays that may arise from overseas manufacturers) and ready for distribution when the consumer needs it. It is very hard for the dealerships to be able put their names behind a product that is difficult to keep in stock as todays consumers are on a “I want it now” basis. The advantage to this strategy is that if you have marketed and advertised properly, there will be demand at the dealerships from your product. If you are able to keep the dealerships properly stocked, then they will be pleased, as well as the customers and you will make your money back from all that costly advertising. A disadvantage would be that it will take resources to be able to keep items in constant stock and staff to ensure that logistics is running
Mattel has seen eroding profits with the rise of big box and online sellers. As such Mattel brand stores and an online market place would elevate profits. 3. Mattel needs to implement ethical training and increase legal review of the of employment contracts. Strategy Recommendation In relation to adding technology into the current power house brands, Mattel needs
Internet Securities Inc. Case Study The Opportunity: With the rapid expansion of the Internet, capital markets in the Eastern Block rising, and the serious data and knowledge gap within emerging markets, there is market readiness for Internet Securities Inc. (ISI). ISI provides a strong value proposition to the Professional and Intermediate Services Market who are in need of economic and financial data about the emerging markets, creating a high demand for ISI’s services. Nonetheless, if ISI gains enough traction within this niche, it could garner the attention of competitors due to the low barrier of entry. ISI can combat this risk with their first to market advantage, where they need to become the reputable leader for this market segment. The key to their success is for ISI to maintain the balance of quality and growth as they attempt to supply information on more emerging markets in other countries.
By providing newer, better and unique products, companies are able to differentiate and stay ahead of the competition. Companies that invest heavily in R&D are able to release commercial products more quickly and anticipate changing consumer demands more rapidly. They can better assess how long a product will last in the market before new technologies catch up. This information is critical in determining whether time and money should be invested in this product or not. R&D can also open new business opportunities by revealing insights about the market that doesn’t have immediate commercial application, but may be useful in the future.