Entrepreneurial Case Study

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Erin Schatz Jade, Cohort 26 February 12, 2012 Case #1: Indulgence Spa Products Preparation Questions: 1. The process of forming a family business is different than family enterprising. Family businesses do not always act entrepreneurially. A family business is a business in which one or more family members has commitments and ownership towards the business’ overall goals and well being. In the case of the Dawson’s family business of Dawson’s Products, Robert Dawson is the head of the family business. In the case of Dawson’s products, it is both a family business and family enterprising, meaning the Dawson family leverages the entrepreneurial process. Dawson’s Products are geared towards creating wealth and new economic activity, as well as building long-term value across generations. In the case of the Dawson’s, the family legacy has been groomed to be passed down to the two daughters, Angela and Jimella. In order to understand the case in question, it must be understood that the case is about family enterprising. The long-term success of the company is dependent on the two daughters taking over the legacy once Robert Dawson and his wife Ulissa step down. The legacy is put into question when the Dawson’s youngest daughter, Jimella, decides she would like to venture out on her own vs. continuing to run the family business. 2. In regards to the business of Dawson’s Products following the Enterprising Mind-Set model, prior to Jimella wanting to self venture on her own, the enterprising model was in good balance. However, when Jimella shifts from having a dominated role in the operational/managerial quadrant to wanting to dominate in the Entrepreneurial quadrant, the family enterprise is caught off-balance. Jimella’s focus changes, and her commitment to the innovation of Dawson’s Products is decreased. 3. Jimella is
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