Five Guys was originally named as a way to represent the five males in Jerry Murrell’s (Five Guys’ Chief Executive Officer) family when the first restaurant opened in 1986; himself, and four sons (Jim, Matt, Chad, Ben). After the birth of the youngest son (Tyler), the name Five Guys came to represent the five sons of Jerry and Janie (Five Guys’ President) Murrell. The success of Five Guys management is evident by its amazing growth within a relativity short period of time. Before franchising, Murrell was content with the family business and its modest growth. Five Guys was considered a little family burger operation in five locations with a steady and loyal customer base in Northern
Over the course of years new items would be added to the menu; however the original Chick-fil-A sandwich would always be the leading sandwich. Since 1967 Chick-fil-A has become the second largest quick service restaurant in the United States. Currently, there are over one thousand seven hundred locations in thirty nine states. In 2012 sales reached four point six billion dollars, this was a fourteen percent increase since 2011. Chick-fil-A’s SWOT analysis Strengths *Established in the United States *1700 locations in 39 states *Successful advertising slogan: “Eat morchicken” *Well known for its chicken sandwich and other chicken products.
According to NASDAQ: WEN they are the world’s third largest quick service hamburger company. To us this is known as a fast food restaurant. Wendy’s has more than 6,500 restaurants in the United States and 27 other United States territories in the world. When Dave Thomas opened the first Wendy’s restaurant in Ohio in 1969 he vowed to have quality food. That is why today, that they still serve the best quality foods around that is made to order.
The burger is affordable, portable, and customizable; they can be served gourmet-style or as a rustic yet classic to-go food. When it comes to a good hamburger, Americans definitely are not careless eaters. A report indicated that 75% of burger-lovers rank the quality of the meat as the first or second most important attribute to their burger. Second in line were toppings, ranked either first or second place by 42% of consumers. Even
Chipotle was founded my Steve Ells in 1993. Ells was fortunate enough to have one investor to borrow from, his father, to open Chipotle. With the location of the first store being located near a university it surpassed its goal to sell 107 burritos a day to 1000! They were so successful that they caught eye of McDonalds and with such a large investor he was able to expand from a few locations to hundreds. A definite strength is the simple menu.
By 1970 the chain had 18 outlets. Son Rich Snyder took over as president when his father died in 1976. Between 1976 and 1993 In-N-Out Burger expanded the chain to 93 locations and established a commissary facility to give the company greater control over its ingredients and created a company university to train new management. By 2003, the company had 171 locations in California, Arizona, and Nevada. In 2007, an opening in Tucson broke company records for most burgers sold in a day and week.
IPO Project –Chipotle Mexican Grill, About company Chipotle Mexican Grill, Inc. and its subsidiaries has operated 1,084 restaurants in the United States, two in Toronto, Canada and one in London, England till December 31, 2010.Over the past five years, company has experienced grown up greatly and substantially, and expect to their big rally of 2011, new openings between 135 and 145 restaurants are expected to operate in 2011. Chipotle is working to change the way people think about and eat fast food by looking to fine-dining restaurants for inspiration. Chipotle use high quality ingredients, classic cooking methods to make good tasting food, have top performing people to take care of each customer, and make restaurants operationally
For the second year in a row, the popularity and success of Pita Pit Inc. has positioned the company on Restaurant Business Magazine’s ranking of the fastest-growing small chains in the United States, coming in this year at No. 29. “The Future 50 exemplifies the best this industry has to offer,” said Sam Smith, Editor in Chief of Restaurant Business. After analyzing many different types of restaurant concepts throughout the U.S., Restaurant Business named the top 50 “rising star” U.S. franchises based on factors such as growth, sales, and quality of the product being served. “This very prestigious ranking acknowledges the success we’ve enjoyed in the past, and that Pita Pit will indeed continue to grow into the future,” said Jack Riggs, CEO of Pita Pit USA.
UNIT 13- RECRUITMENT AND SELECTION TASK 1 (P1) RECRUITMENT PLANNING McDonalds The business began in 1940, with a restau rant opened by siblings Dick and Mac McDonald in San Bernardino, California. McDonald's Corporation is the world's largest chain of fast-food restaurants, primarily selling fast food. More recently, it also offers salads with the successful expansion of McDonald's into many international markets; the company has become a symbol of globalization. In 1974, McDonalds opened its first restaurant in the Auk. Today more than 2.5 million people in this country place their trust in McDonalds everyday, trusting the company to provide them with food of a high standard, quick service and value for money.
Burger King over the course of years has evolved from its 1954 InstaBurger King privately owned origins to the publically traded company you see today. The core competency of this company is its flame broiled burgers that it offers to consumers on a daily basis from their nearly 12,000 restaurants all over the world and the innovative way the company advertises it. Two major ways in which Burger King differentiates itself from competitors are the way it cooks hamburgers-by its flame-broiled method as opposed to grills that fry-and the options it offers customers as to how they want their burgers (Daniels, Radebaugh, & Sullivan, 2011). The Burger King Flame broiled burger is difficult to duplicate. There is no other competitor in the fast food industry that flame broils their burgers.