Crystal Choy Mktg 129 Spring 2015 Case Analysis #1 Autobytel.com Class Analysis The traditional car buying process is that customers will go into a dealership and then the car salesperson and the buyer would be negotiating face-to-face when it comes to purchasing a car. Autobytel took a different approach when it came to selling cars compared to the traditional buying process by offering a website where potential consumers would shop for the automobile online. What is different about this website is that consumers are able to access information about the cars and the prices compared to all the dealerships around the area. Autobytel.com used to be the top of the online referral business in the market. This website was the first online service provided for buyers to shop for cars online so that they do not have to deal with the problems and hassles that arises that traditional buyers would usually deal with when they are at the dealership.
This can attract customer as they can pay less but get more than what the competition is giving them. 2. What Slogan should Dacia choose for the Duster SUV? What should the slogan focus on? (Word Count: 47) “Powered by Intellect, Driven by everyone The Anywhere Everyday car” Focus is on that this is a car that can be driven anywhere, can be afforded by anyone and that the car is built by the best minds with a great deal of excellence and high standards.
Secondary Research is when the data and information has already been collected. This helps businesses because it’s an easy and quick process of gathering the information/ data. The advantage of secondary research is that the information is easy to access and it’s a low cost process. A problem that occurs is the information may not be specific to the business purpose
BSBCUS501C: Manage Quality Customer Service Assessment 2: Why is it necessary to clearly identify, before designing product and service offerings, customer needs, and what are some of the less obvious service aspects that might inform purchasing decisions? Customers are fully aware that if a company is not able to provide them with a service or offering to meet their needs, one of the competitors will be able to. With this in mind, it is essential for business’ to research and communicate with their customers to gain the relevant feedback required prior to development. Development should reflect research findings and should meet customer and market needs. Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads.
I anticipate studying mechanical engineering, forensic science, business, or education in college. I am interested in mechanical engineering because I am interested in knowing the art of cars. I want what makes things work, how much power does it take, and the measurement in which things are to big or to small for the car to work. I am also interested in forensic science because I am interested in finding out how people die, what organ can affect another, and also how the body looks when it isn’t in the best health. I am also interested education to help other kids learn and understand materials that will help them in the real world.
Innovations in the automotive industry also drive customers to bring their vehicles in to be worked on by automotive shops rather than working on them themselves. My friend takes advantage in this by ensuring that he and his mechanics are
A business can perform the research itself for an extremely less expenses. There are different ways for us to conduct primary research as I mentioned above. The use of survey and feedback forms is a great way of collecting information about our customers. Before creating survey questions, it is needed for us to organize for research questions, to explain what business targets our survey will deal with. Survey questions should be planned to meet the goals of our research.
One way in which the Automobile Club recruits individuals is to post a detailed description of the job opening in local newspapers. “To encourage more people to respond to your advertisements for open positions, provide as much detail as possible about financial incentives and benefits. Although you might not want to state the salary range outright, you can let applicants know how the salaries offered at your facility rank compared to other areas or comparable institutions” (American Society of Radiologic Technologies, 2010). Another way The Automobile Club recruits is through simple word of mouth. Whether it is friends or people outside of the company people will learn about positions.
This is because it is most effective in a care work situation, by understanding, processing, reflecting and checking out. We argue that communication is a cycle, because when two people are having a conversation or interacting they need to be understood of what they have been saying. Michael Argyle born in 1972 produced this theory. He said that interpersonal communication was very simple because he described it like learning to drive a car. ‘’ When you drive a car you have to change your behaviour depending on what is happening on the road’’ which Argyle stated.
This what makes Payless unique in many ways. In so far as customer service is concerned, Payless can be on top of the line. Customer relationship still has a room for improvement. Payless is not an exception. Payless normally occupies just not so big a space that optimization of sales persons is limited.