ENTERPRISE MOBILE STRATEGY
Recent sales forecast of 1.2billion smart phones and tablets devices been sold worldwide, has lead to wide spread changes in the way organisation carry out business and interact with customers.
With these recent developments has initiated the pervasive need for enterprise system by workforce; regarding anywhere, anytime access on mobile devices given the sophisticated capabilities offered by these devices.
But this unprecedented surge of mobile devices impact on enterprise is not only creating opportunities from just accessing emails and contact information to more interactive and innovative mobile application. But also massive challenges in selecting and managing various mobile device sin line with organisation mobile enterprise strategies.
Given indications of increased productivity and operational efficiency of workforce as much as 45% and 44% respectively from the use of mobile enterprise application; mobile enterprise strategies should focus on how to delivery key functionalities for enterprise users and but also business relevance for the organisation.
This work would look at the development enterprise mobility strategies in particular context of enterprise resource planning systems (including CRM) in delivery key functionality in an enterprise with recent development mobile device, mobile device management and development platforms.
MOBILE ENTERPRISE USERS
The main objectives of mobile enterprise strategy should be geared towards indentifying the various profiles of target users of the system. Users of mobile enterprise system; tend to be workers whose job description require them to work outside the office and gives the flexibility of working at their point of activity.
Two broad categories of users can be indentified in an enterprise; which are on-site and off-site users:
On-site users; which includes desk workers, on-site rovers...