Enjoy Life Foods Distribution Marketing Plan

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Enjoy Life Foods Marketing Plan Enjoy Life Foods Date of publication: Compiled by: 12 October 2009 Kenny van der Hoeven Esmée Hallatu Jan Paul den Hartigh Hilla Ruetten Yoselien Jansen - 550402 - 537288 - 551984 - 535453 - 540223 Class: Lecturer: 2IBM5 K.A.R. Markus & L. de Paauw Contents 1 Executive Summary 2 Introduction/problem statement 2.1 Problem statement 3 Meso/macro market analysis 3.1 Destep analysis 3.1.1 Demographic 3.1.2 Economic 3.1.3 Social 3.1.4 Technological 3.1.5 Ecological 3.1.6 Political 3.2 Market description 3.3 Competitive review and competitive advantages 4 Internal analysis 4.1 The company 4.2 The current marketing mix 4.2.1 Product 4.2.2 Price 4.2.3 Place 4.2.4 Promotion 4.3 Current financial situation 5 SWOT analysis 6 Confrontation mix 7 Segmentation, targeting and positioning 7.1 Market segmentation 7.2 Market targeting 7.3 Market positioning 3 4 4 5 5 5 5 6 7 7 7 8 8 10 10 10 10 11 11 11 11 12 14 15 15 16 16 8 Strategy 9 Objectives 10 Market mix 10.1 Product 10.2 Price 10.3 Place 10.4 Promotion 11 Budget 12 Recommendation 13 Bibliography 13.1 Internet 13.2 Books 14 Appendices 14.1 Appendix 1.1 14.2 Appendix 1.2 14.3 Appendix 1.3 14.4 Appendix 1.4 14.5 Appendix 1.5 15 Personal reflections 15.1 Yoselien Jansen 15.2 Esmée Hallatu 15.3 Hilla Ruetten 15.4 Kenny van der Hoeven 15.5 Jan Paul den Hartigh 17 18 19 19 19 19 19 21 22 23 23 23 24 24 25 26 27 28 30 30 30 31 31 31 Enjoy Life Foods Marketing Plan Enjoy Life Foods 2 1 Executive Summary Enjoy Life food faced a problem in their plan to expand to retailers. The Whole food representative did not have the space on the shelves for Life Food. However with this innovative plan Life food proves to be different than all other suppliers of snacks and therefore an interesting client for Life Food. We reached objectives by analyzing the current

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