This means that they must effectively be able to communicate with customers as this could be the difference into whether a product sells or not e.g. if Tesco's are having a complaint about a electronic device that doesn't work then they would ask for a replacement or a refund however they may not have the receipt so the customer would not be able to get a refund however they may be able to negotiate and the business must think of a solution to avoid any misunderstanding or conflict. As customers are the main attraction of the business, they need to be impressed by what the business has to offer. When the business needs to provide service or sell products to customers they will have to use persuasive techniques to make them purchase goods from the business. The assorted ways in which a business communicates with the customers effectively to satisfy them is known as the 'Promotional mix'.
The need discovery step is a very important part of the plan where the sales person discovers the needs of the customer and selects the product that best fits their needs. After the salesperson establishes what the needs are of the customer and determines what product is the salesperson is ready to give the presentation. After the presentation the customer may be reluctant to buy and this is where a salesperson needs to be skilled
As an automotive salesperson ethos, or credibility, is absolutely necessary. The customer will not purchase a vehicle if they do not like, trust, or respect their salesperson. Demonstrating ethos can be shown several ways. The product demonstration, rapport and investigating steps of the sale is where the customer will find situated ethos. A credible salesperson will ask questions that will find the customer's wants and needs.
Activity 2.2.docx Detail the methods and procedures that might be used by an organisation to communicate with customers to identify and agree on product/ service specifications. Business plans need to be flexable and be adapted to meet the changing needs of customers so the business can continue to support the delivery of products/services to customer specifications. Customer expectations and needs will change from time to time and will be affected by market trends, fashions and changes in external environments. You need to know who your customers are, where they com form, and what their buying intentions are. Market research and communication with customers is important to keep the organisation informed
“Quality is the characteristics of a product, system, service or process that meet the requirements of customers and interested parties”. Herein lies the key, in the work requirements. If we don’t understand the requirements of our customers, how can we provide a quality product? Not all customers will clearly state
While many will only be looking for other dollar stores following exactly the same format, that is incorrect. In today's marketplace all types of retailers are adding dollar departments and dollar aisles to their stores. Every one of these companies represents a threat to your business. It's important that you know them and what they are doing. Determine how best to use your company's strengths to overcome the strengths and overall performance of the competition you've found.
In some cases, the customer service department can even generate additional sales for the company. Both Tesco and NSPCC would have a customer service department as they both would have to handle any customer enquiries for the products of Tesco or any questions as to how the business solves child abuse for NSPCC. Sales The sales department of any corporation or business is the catalyst of how well the products are introduced into the marketplace. A business cannot last long without sales of its goods and services. This makes the sales department the most important part of a business.
| 2(3)Some product knowledge will exist from current sales members, but some training will be needed for new sales people. | | Financing/ROI knowledge of sales team(2) | 3(2)Unfamiliar with pricing and financing low-cost products, and would require motivation to get commission off lower-priced sales made. | 1(2)Has the most experience with financing all sorts of price-leveled products. | 2(2)There will be a lack of knowledge from the existing team, but can piggy-back off of the knowledge from the ISR’s.
Clear policy implications: Do not just manage by exception. At times firms tend to overlook many attributes of a salesperson as long as he is making the sales. Long term implications of this should be considered by the firm. Irrespective of how good a salesperson is, he should be mandated to fill the reports in a timely and accurate manner, and non-compliance should be monitored and dealt with appropriately 3. Timely feedback and actions: Company should lay out different parameters on which a salesperson needs to perform and feedback on these should be collected and evaluated in a timely
If the customer does have bad credit then it’s up to you to take the chance and offer your services. It is sometimes not so good to turn down customers due to a bad credit report because it can cause you a chance to blow a great business deal. But also Keep in mind that if they already have a problem with paying bills and if you choose to still do business with them you can set up a payment arrangement to have the bill automatically drafted out of the account every pay period. This way the payment is never late. This is sometimes the best route to go rather you are bad with paying bills or not.