Video Case Assignment #2 Questions Questions: 1. a. Some advantages of an online survey of a cross section of Internet households are lower costs, instant results, instant updates, and better responses. The disadvantages are that not all households have Internet access, if the survey is sent via email, it may be considered junk mail. Also, some people just fill out the surveys to get the promotional offer and will just fill out anything. The disadvantages in not being able to reach as many individuals due to lack of internet or lack of email accessibility, provides major negative impacts for research.
This inter – connectivity has led to some people arguing that this has led to a shrinking world through communication. Secondly, the introduction of internet – based companies such as Facebook and Google allow many people in both MEDCs and LEDCs to increase how connected we are with the world. For example, through Facebook, we are able to talk with someone in real time or even see them in person through web cams and so on. Google allows us to see the landscape of a certain geographical area through Google Maps. This can lead to the argument of a shrinking world, as we are able to experience the landscape of a certain geographical area at our will and talk with people in other countries through messaging platforms, leading to the concept of a shrinking world for many people.
But the REVLON advertisement clearly conveys why their make- up collection is best. In this ad the diction used appeals to more females. The advertiser used celebrity endorsement to persuade one to purchase their product. Susan Sarandon is a well-known actress. The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON.
My leadership plan for Mai is that she assists in the market research, development, and implementation of strategy Leroy Washington – My personality assessment score is ISTP. The relationship theory would also apply to me because I am interested in the performance of the group and I have high ethical and moral standards. Since this project calls for to be the manager appointed leader of this project, my leadership plan for me is to participate in the research, marketing,, development, and implementation of strategies for the new department to not only reach its target market but to also be successful in its desired market for as long as
Using powerful language, Jack Solomon stresses that advertisers do not persuade us, but they manipulate us into buying what they're offering. They don't offer us product information, but they exercise "behavior modification" : "Pleasing to our subconscious emotions, rather than our conscious intelligences, ads are designed to exploit the discontentments by the American dream, and also the constant desire for social success and the material rewards that accompany it” page 530. Advertisements say a lot about different people and what ideas are important at the time. In America, society is obsessed with status. Therefore, status symbols are very important.
Dawe uses television jargon to further elaborate how consumerism has dehumanised humanly values. “Right between the Carol Burnett and the David Nixon show they fell in love.” Through the use of television and consumer jargon along with the satirical nature of the poem, we understand how consumers have been impacted through the media. Through the poem Dawe allows us to see how the predominance of the media has impacted the values in relationships. “But the course of true etcetera, Etcetera.” Through Dawe’s use of the word “Etcetera” he shows us how love is no longer relevant in between relationships. Therefore, the media dehumanises the quality of humanly values and relationships.
Shared values between Kathy Kudler and I would have to be a willingness to go the extra mile for a customer whenever given the opportunity. She and I are both in a service industry, industries that have competition of all types. How she and I respectfully respond to our customers allows us to grow and retain loyal customers. It would be easy to cut corners here and there, but that would only damage the reputation that we both strive to maintain, If I had to assign an ethical assessment of Kathy, I would label her as myself, regarding character above obligations, results, or equity. She and I both take pride in what we do and want to do it right the first time.
Tevin Hutchinson 11/10/2012 English 102 Technology plays a huge role in our everyday life. I do believe that technology has made our lives easier, but it also has made us more dependent on the technology itself. When using the internet for a dictionary you could easily get distracted. Anyone can put anything on the internet, so what you find might not be accurate. Most people find that looking things up on the internet is distracting because you are already on the web so why not check YouTube for a funny video, or update your status on the social network.
Between Kathy Kudler and her directors the pace will be set by their actions. This type of behavior will win the trust, loyalty, and ensures the organizations continued success (Clark, 1997). Kathy Kudler and her team can start to improve on building trust by displaying a good sense of character composed of beliefs, values, skills, and traits. Kathy Kudler is a woman who believes in her business and works hard at it. She treats her clientele more as a dear friend than customers.
Island Shades Case Study The case story Island Shades describes a great example of how to present an effective goal with the proper steps. Terry’s goal was very detailed on her present and future goals. She set up her objective creating the idea of selling good quality eyewear to consumers. She also has identified her options of affordable inventory to purchase. Terry’s key performance areas are focused on the location of her store and the brand of upscale products to provide consumers in that location.