Emirates vs Etihad Airlines

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Strategic Management MGM 523 ------------------------------------------------- A Case Analysis of Civil Aviation Industry in UAE ------------------------------------------------- (Comparing Emirates Airline with Etihad Airways) BY: 1. Firas Al-Sabek 1023538 2. Hussain Othman Agha 1016793 3. Mohammed Oudah 1031911 4. Shehab Alyassi 1029776 Table of Content I. Introduction II. Industry Analysis 4 (a) Civil Aviation Industry in UAE 4 (b) Information on Industry 5 (c) Attractiveness of Industry Over last 3-5 years 6 (d) Industry Analysis (Porter’s Approach) 4 2. Two Competitors in Industry 7 (i) “Emirates Airlines” a) Current Performance 7 b) External analysis c) Opportunities & Threats d) Internal analysis e) Strengths & weaknesses f) Alternative Strategies (ii) “Etihad Airways” 17 3. Final Analysis 27 4. Recommendations and Conclusion 28 References: 29 List of Tables Table 1: Emirates Airlines Fleet strength 8 Table 2: Emirates Financial and Operational Performance 11 Table 3: Etihad Airways- Basic Business Trends 19 Table 4: Operation and Business -Review (2007-2010) 19 Table 5: A Comparison of Financial and Operational performance during 2011 and 2012 20 Table 6: Codeshare agreement of Etihad Airways 23 Table 7: Passengers and Cargo Fleet of Etihad Airways 24 Table 8: Etihad Partnership Agreement 26 Table 9: Ratios Analysis of Emirates Airline 27 List of Figures Figure 1: Passenger growth (1996-2012) 13 Figure 2: Growth in Cargo Carried 13 Figure 3: Growing

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