Elektra Products Inc Case

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Elektra Products, Inc. (A Case Analysis) Case Background Elektra Products, Inc. An 80 year-old, publicly held company Was a leading manufacturer and retailer of electrical product and supplies. In recent years, the company experienced a host of problems: Market share was declining in the face of increased foreign and domestic competition New product ideas were few and far between Departments such as marketing and sales barely spoke to one another Morale was at an all-time low and many employees were actively seeking other jobs To revive the failing company, a new CEO, Martin Griffin, was hired and his main strategy was employee involvement and empowerment. Top management assigned selected managers to several problem-solving team to come up with ideas for implementing the empowerment campaign The problem solving-team created for the Manufacturing group was able to come up with a proposal that they believed to be innovative and at the same time easily achievable Said solution on empowerment was well received by the team led by Barbara Russel. Statement of the Problem Upon presentation of a proposal to address the company’s problems by the Manufacturing team in line with the empowerment campaign of the new CEO, Griffin had to excuse himself to attend to another corporate concern, and other department heads rapidly formed a wall of resistance insinuating that the new campaign would affect and change the current policies and practices of the firm. Objective of the Problem Solution Effectively implement the empowerment campaign with trust and confidence from the whole group to the new CEO, to address problems in declining market share, few/no product innovation, inter-departmental relationship and communication issue, and low employee

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