Elektra Products Essay

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Individual Case Analysis: Elektra Products, Inc. I. Problem Identification Martin Griffin, the new CEO of Elektra Products, Inc. announced a new era for employee involvement and empowerment to save the declining condition of the 80-year old company that supplies electrical products. The top management then created problem-solving teams to assess how the empowerment campaign can be implemented. Barbara Russell, Vice President of the manufacturing team, is faced with problems as she tries to suggest new programs on how to improve merchandise. Other department heads start building walls and resist her ideas as they fear that they would destroy the standing dynamics of the company. Several other complications arise as she delivers her team’s suggestions to the other department heads: * The absence of Martin Griffin, the CEO of the company, during the meeting aggravated the low morale and unwillingness of the other heads to change * Different department heads complained of Barbara Russell ideas because the whole company lack communication * Some of Barbara Russell’s suggestions crossed the scope of responsibility of the other departments such as that of Human Resources, Finance and Legal Department * Mistrust and loss of hope became more evident as the company tries to shift from an old workplace to a rather modern one II. Objectives The main objective is to implement empowerment and innovation as a form of salvation to the company’s declining market share, lack of new product ideas, lack of communication, low morale and lack of employee’s trust to the corporation. Other objectives are: * To develop a sense of communication among managers and top executives of the company * To identify specific roles of the top managers, middle managers and first-line managers * To regain the trust of the employees and to lift their dying

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