Electronic Media and Code of Ethics in Pakistan
Truthfulness / Accuracy
Limitation of Harm
Invasion of privacy
Slander and Libel
Applied Codes of Ethics
Why Codes of Ethics are needed?
Ignorance of code of ethics
Electronic Media in Pakistan
Ethics (also known as moral philosophy) is a branch of philosophy which seeks to address Questions about morality. Ethics came from a Greek word “Ethos” which means “god and evil”.
Ethics are set of guidelines to distinguish between good and bad, right and wrong.
It’s voluntary and bounded by moral bindings and followed on will and respect.
Also it is the philosophical study of moral values and rules
It is the moral code which guides the members of the profession in proper conduct of their duties and obligations
Media Ethics is the branch of ethics to deal with media and content in it. As the media is
watched by masses including people of all ages the content might not be suitable for them. So
set of ethical boundaries (also professionally know as “code of ethics”) are set to follow and
provide healthy content to the viewers.
The common codes of media ethics are:
* Truthfulness / Accuracy
* Limitation of Harm
* Invasion of privacy
* Social responsibility
* Stereo typing
Truthfulness and Accuracy:
Reporter and media are expected to provide accurate and correct news and content through reliable sources. Incorrect content can create problems and misunderstandings therefore causing great problems afterwards, the reporter and media must keep in mind the consequences of it. Also the content must be rechecked by someone else to eliminate errors.
“The principle of modern journalism can be understood from this saying:"When a dog bites a man it is no news, but when a man bites a dog, it is news".