Egypt Air's Strategic Management Essay

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Egypt Air

Omar Ghamrawy

MNGT2100_A.3_S1 - Management Theory and Practices

Thursday, 6 October 2011

Dr. Geoffrey Paul

Egypt Air established in May 1932 is the flag carrier airline of Egypt and a member of Star Alliance. The airline is based at Cairo International Airport, its main hub, operating scheduled passenger and freight services to more than 75 destinations in the Middle East, Europe, Africa, Asia, and the Americas. An extensive network of domestic services is focused on Cairo, Egypt's capital. Egypt Air is Africa's largest airline, joining Star Alliance on 11 July 2008. The company is headquartered in the Egypt Air Administrative Complex on the grounds of Cairo International Airport in Cairo. The airline's logo is Horus.

Egypt Air has no ambition to become a five star airline with exclusive first-class suites and luxury spas in its lounges, at least not for the present. Yet it is aiming to give its expansionistic Middle East and Gulf counterparts a cookie of their own dough with an increasingly effective strategy to source flow traffic over its Cairo hub supported by its membership in Star Alliance and a strong determination to gain, or regain, market share. Egypt Air is taking a lot of new strategies at the moment to expand and to reach more worldwide audiences. They are well on the right road and going in the right direction. Their main mission is to create value for their customers, employees, owners & stakeholders. Their vision is to deliver competitive customer service with true Egyptian spirit. Their fleet is 28 airbuses, 26 Boeing, 4 freighters, 12 Embraer, total of 70.

Main areas of business are passenger, cargo, catering, tourism, duty-free, medical services, in-flight services, supplementary Industries, maintenance & engineering. Their objectives are customer focus, both internal and external. Also Profitability is one of the main things they consider as CEO Hussein Massoud said, "We want to have a worldwide coverage with our...

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