Effective Beginnings and Endings
Your introduction should be INTERESTING, SIGNIFICANT, and RELAVANT.
Start from broad to narrow:
Don’t Let Them Fool You
Television commercials are often as irritating as an unanswered ringing telephone. Although any of the millions of viewers can turn off the blasting advertisements for deodorants, detergents, denture adhesives, girdles, or hair washes, dyes, and lotions, most people endure them or flee to the refrigerator for a snack. If commercials were only annoying, perhaps serious complaints could not be registered. But what is wrong affects not people’s taste but their pocketbooks. Television commercials misrepresent products by employing deceptive devices. These commercials rely on trick photography, misleading experiments, and false testimonials.
You must also determine the point of view. You can choose the first person (I) if you want to establish a personal, intimate note or the third person (he, she, it) if you want the subject itself to stand in the spotlight.
YOU MAY BEGIN WITH—
1. A rhetorical question:
Books and articles on good writing are numerous, but where can you find sound, practical advice on how to write poorly? Poor writing is so common that every person ought to know something about it…
2. A relevant quotation:
“It is a complex fate to be an American,” Henry James observed, and the principal discovery an American writer makes in Europe is just how complex this fate is.
3. A dramatic statement:
It is clear that America as it now exists must be destroyed. There is no other way. It is impossible to live within this country and not become a thief or a murderer.
4. Play on familiar words or rhythms:
Television is something by our times, out of our times, for our times. It reflects the virtues and faults of our times.
5. A proverb—not a cliché
“All work and no play makes Jack a dull boy.” Although this is a...