Last is lift, where the push of the wind under the wing is greater than the push on top of the wings. This upward pushing makes the airplane lighter. Before we could begin our experiment we needed to determine which paper airplanes models to use. We were amazed by how many different types there were. We made several attempts making various models.
The first thing the airline must do is look at the firm supply. If they are to continue the flights from those two hubs then they must determine if at some point in the long run the firm must be profitable or should exit the market. (Brickley et al., 2009, p. 181) Since I would assume that the costs of that route would be quite high it would appear that it would be extremely difficult for them to make a profit especially since there are lower cost airlines that customers could do business with. A competitive firm should produce
Exploitable- JetBlue could design the interior of the aircraft to improve passenger comfort and use E190 as an useful tool to expand market and attract new customers. Implication: The E190 provided a unique opportunity for the growth of JetBlue. However, this plane did not completely match the company’s current capabilities and costed a lot. Thus the CEO of Jetblue must change their strategic strategy to either keep E190 as a VRINE resource or sell it. Capability 1: High level of service (Bill of Rights) Valuable-
WestJet’s competitive priority relates to cost, quality and delivery. Cost – WestJet has been able to reduce its operating costs through standardization. By purchasing only one type of plane WestJet is able lower both maintenance and training costs, resulting in higher profits. These savings and profits allows WestJet to provide lower cost airfares to its customers, thereby having a competitive advantage over its competitors. Quality – WestJet’s culture emphasizes a fun and friendly atmosphere for all travellers and empowers employees with bottom-up management.
What are the forces driving competition in the airline industry? Using this approach to industry analysis discussed in this chapter, evaluate each of the six forces in the task environment to ascertain what drives the level of competitive intensity in this industry. Threat of New Entrants – Low Larger, and more established airlines can achieve economies of scale since they can spread costs among a larger fleet of airplanes and more routes. Smaller firms and new entrants will have to make do with specific routes; otherwise, they can run into logistical problems if they take on a wide variety of routes while they are still starting up. Most airline customers travel for vacation or holiday, and plane fares are a more important criterion rather than product/service differentiation between the airlines.
Problem statement: Does the size of a paper airplane, while keeping the design and paper type the same, affect the distance the airplane will fly? Relevance of the testable question: Once the trials are completed it will be easy to determine whether or not the question of flight distance will be relevant and since according to Hewitt, et al (2007) “in order for an experiment to be considered scientific it must be able to be proven wrong.” (p. 4), it seems likely that the size of the paper airplane will make a difference in flight distance. Literature review: From the information gathered from the following two experiment ideas from both Melanson (2006) and Maranowski (2011) as with any scientific experimental lab, it is the actual lab itself that lends support to the results that make the experiment valid or not. Experimental design: a. In order to complete the experiment the following must be done in the order described below to achieve the desired result: Find an appropriate location where there will be no interference to the outcome of the trial such as a football field on a clear and non-windy day if held outdoors or no air conditioning if the trial will be held indoors, e.g.
We decided to use two pieces of paper to make a single airplane; this was our way to make it heavier, as weight was our independent variable. After selecting our dependent and independent variables, it was on to choose a hypothesis that captured our thoughts. We hypothesized that the plane that was made from the two pieces of paper would fly a longer distance than the one made from a single piece of paper. This would also act as our alternative hypothesis. Our statement of equality, or our null hypothesis would be that the weight of the paper planes would not yield significant differences in the distance traveled by the two.
JetBlue Case When first started, JetBlue was of the cost leadership type of generic business strategy, in which the company improved upon the low-fare airline business model of the SWA to reduce its cost below that of its competitors, and offered its costumers ticket with lower price. However, later JetBlue started to pursue the integration strategy in order to enhance its differential appeal while keeping costs low, but I believe its ultimate goal was to transit toward differentiation strategy. JetBlue added many new value-enhancing features and was trying to offer its customers better customer experience. However, because requirements are conflicting between cost leadership and differentiation strategies, JetBlue faced challenges pursuing the integration strategy. The first and the biggest challenge was adding unique features and services while still keeping costs and ticket prices low.
Matters of cost-benefit analysis and the efficacy of the simulators in training have continued to engage this technological development. Research has shown that the training of United States Air Force pilots is more reliant on simulators than any other branch of the U.S. military. The early development of simulators was restricted in the genre of scientific fiction computer games and was purely meant to serve the purpose of entertainment. However, successive developments within the world of simulation saw the advancement in the technological element of the simulators leading to their use as implements of training. In this manner, simulators are important in enhancing the sense of realism for pilots.
Loss of income for the company as a whole C. Which federal, state or local laws could be broken because of these legal issues/ why? 1. Issues with the Federal FAA for overlooking the safety of airplanes just to make a scheduled flight D. Recommendation to minimize possible litigation 1. To continue the talks with the company and union to come to a conclusion that will not only support the union but also benefit the company. II.