Ebay Essay

537 Words3 Pages
EBAY’s Acquisition of Skype SA: Valuing the Voice of the Buyer 2. What are Ebay’s core competencies? How would these change with the acquisition of Skype? Ebay’s one of the most important core competency was its connection of buyers and sellers. Before the arrival of Ebay, the market was connected in an auction format for over socked items. With eBay Express, sellers and buyers of new items were connected. Although the eBay marketplace was the preeminent auction site on the Web, eBay had extended its business model beyond market matching and transaction facilitation. EBay acquired PayPal in 2002 for USD 1.5 billion, was both the most expensive and most influential of eBay’s investments. Ebay was expecting changes in two key areas after the acquisition of Skype. The transaction volume of Ebay is expected to increase in terms of the user base. Skype had a user base that was strikingly complementary Through Skype, the penetration of Ebay into many Asian country markets could be accelerated. Second, Skype’s integration was anticipated to foster cross-marketing among the different eBay brands. The management envisioned that Skype could be integrated into eBay auctions to facilitate more intimate communications. Hence, with the acquisition of Skype, Ebay was expecting a change in terms of consumers as well as the increase in their market share. 3) Why should eBay buy Skype when it can lease it? A good IT manager is always looking for ways to save money without jeopardizing the functionality of the enterprise. Leasing company is usually more flexible and, as a result, more cost effective # Easier budgeting and planning. If leasing is universally adopted in your company, the results will be a regular and recurring monthly payment that’s easy to plan for both by accounting and for each cost center manager. Leasing often works best because hardware prices drop

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