Such classes include: Professional Selling, Business Management, and Core Concepts Accounting. But in order to make the dream of a dealership franchise a reality, in addition to education, there are several important steps to take. Familiarizing one’s self with the market (both in terms of geographical location and demographic audiences) and the existing brands within the market is the first step to owning a premium car dealership. For instance, in a small market, Aston Martin will likely grant only one dealership per market. Conversely, in a rural market where incomes are low and jobs are scarce, they may not grant any dealerships at all.
Firstly, in the past 40 years the world’s two the most powerful countries, USA and Russia (USSR for that time) had to change their types of the economy. USA from manufacturing economy shifted to the service and internet-based economy (Ferrell, Hirt and L. Ferrell 17). However, at the time the U.S. had the manufacturing and marketing economy businesses already became orientated towards customer satisfaction. Meaning that, famous joke made by Henry Ford in the early 1900s, “you can have your Model T in any color you want as long as it is black” was no longer applicable for the manufacturing and marketing type of the economy (Boone and Kurtz
Case study pages 531-532 Questions 1. Is the process of buying a car a pleasant one? 2. What factors make it a pleasant or un pleasant experience 2 Evaluate Saturns channel strategy in terms of how effective or ineffective you think it is. In meeting consumer expectation and providing customer satisfaction in the purchase of an auto mobile.
2) Contrast the traditional Porsche customer decision process to the decision process for a Cayenne or a Panamera customer. Traditional Porsche customer aware of the new model, and they are not sure if the new model has the high-performance of the other model or not. And customer started to test drive the car to see if these models meet the level of their expectation of Porsche. After the trial, customer adopted the new model and remains the loyalty to Porsche because of the wonderful and enjoyable experience of performance and luxury 3) Which concepts from the chapter explain why Porsche sold so many lower-priced models in the 1970s and 1980s? The concepts of Cultural Factors, the values of a Porsche are high and it is a want to customers, when these wants is affordable to customers, they will buy it.
Zipcar Business Model Sharon R. Jones Grantham University Dr. William Reed- Instructor HPI 633 Knowledge, Learn and Enterprise System 13 August 2013 How might you apply Porter’s five force model to Zipcar business model? Porter’s five forces analysis is designed to provide a simple perspective for assessing and analyzing the competitive strength and position of any given company, namely for this lesson Zipcar. In reading the case work, I found that the competitive rivalry force for Zipcar is moderate to strong. Zipcar’s major competition stems from other rental car companies that provide similar services. Although, this is an issue for Zipcar, they have a competitive advantage over the competition due to the flexibility of the service that they provide and offer to the customers.
A strategy that states how a company or a business unit will compete in an industry. Cost focus A low-cost competitive strategy that concentrates on a particular buyer group or geographic market and attempts to serve only that niche. Stuck in the middle A situation in which a company or business unit has not achieved a generic competitive strategy and has no competitive advantage. Differentiation focus, like cost focus, concentrates on a particular buyer group, product line segment, or geographic market. This is the strategy successfully followed by Midamar Corporation (distributor of halal foods), Morgan Motor Car Company (a manufacturer of classic British sports cars), Nickelodeon (a cable channel for children), Orphagenix (pharmaceuticals), and local ethnic grocery stores.
Buying a new car can always be a hard thing. I know for me I have only bought one car so far in my life but it was a bit difficult. I got lucky and was able to go with my sister’s boyfriend who is a car sales men to help me find one and make sure that I got the most for my money. Therefore along the process of finding one he made sure that I understood the car industry. So that I don’t think in the mind set of I shouldn’t be spending this much and how some car companies don’t look how much a car will cost you in the long run of having it.
REDESIGNING NISSAN (A) : ANALYSIS CARLOS GHOSN TAKE CHARGE SAVED FROM SCRAPYARD Renault and Nissan announced there alliance in march 1999 , Renaults cash injection of $5.4 billion for an equity stake of over 36% in Nissan would reduce Japenese automakers mountainous debt . It provided Renault with access to two huge markets – North America and Asia where it was virtually absent , whereas Renault had its market in strength in Europe and Latin America where Nissan was weak . The alliance of these two companies complemented each other as Renault would access to Nissan`s engineering and manufacturing expertise , Nissan would benefit from renualts marketing and design . In 1998 , Nissan had a desperate financial situation , it had only 4 models out of 43 which were profitable and it had spent around %1 billion on intrest payment alone . Nissans chairperson Yoshikazu Hanawa had tried to secure relations with foreign investors yet other car makers were afraid to walk into the deal .
EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN PASSENGER CAR SEGMENT I have always wondered if celebrity endorsements really work or should work in case of automobile companies in India. A car purchase in India is the second biggest investment that anyone makes after his/her home and unlike a home, a car is a depreciating asset, hence the decision of buying a particular car or a brand will come after a lot of deliberation, consulting and discussions. It is also the reason that most of us overlook many a things just to play safe and stick with a particular brand, something which has worked really well for Maruti Suzuki. Celebrity endorsement involves astronomical amounts of money and that money can be well spent in pricing the car even more competitively or improving the infrastructure and the after sales support. One might also argue that celebrity endorsement worked in favour of Hyundai for its small hatchback Santro.
Porsche customers do not need recognition, information search and evaluation of alternatives. They make their purchase based on their wants, the brand and how the car is made. The cars unique and often dangerous characteristics and the brands appeal to a very narrow segment of financially successful people are some of the reasons Porsche’s customers are drawn into them. Porsche customers purchase their cars for pure enjoyment and they are not moved by the information but by feelings. 2.)