The main source behind the turnaround and continued success of the hotel starts with business and talent requirements of the hotel. This is all centered on the hotels mission. “To provide the finest personal service and facilities to our guests who will always enjoy a warm, relaxed yet refined ambience.” In Mark’s view this can only be carried out by employees, who need to be satisfied and engaged in their work. The three goals of the organization are financial results, customer satisfaction and employee satisfaction. The success of the hotel depended upon these three things working in perfect harmony together.
The selection of good channel members in the first place assures a high degree of cooperation. c. Administrative actions by the channel manager are necessary to develop channel member cooperation. d. The channel manager must avoid conflict at all cost. e. The channel manager must attempt to gain total control of the channel. ANS: C (p. 259) 2.
Whereas Thomas Cook is a vertically integrated as well as a horizontally integrated company as they merged with my travel and co-op travel which joined together in an attempt to save in costs and make the companies more profitable as well as having tour operators, travel agents, airlines and hotels in which makes them vertically integrated. Thomas Cook focus on working with customers, employees, suppliers, local communities, industry, government and non-governmental organisations in order to deliver sustainable tourism. Thomas Cook actively support and engage in the work of the Federation of Tour Operators and the Travel Foundation, as well as aim to build a tourism industry which brings pleasure to those who travel with it. Simirarily to Virgin Atlantic, Thomas Cook is in the private sector aiming to make profit from all those who are involved in supplying it. Financially, Thomas Cook provides food, drink, ancillaries, accommodation and entertainment, meaning money is taken out of the UK and spent on goods and services provided by overseas
If the goal is reasonably defined and the focus is sharp and continually reinforced, it is easier to unify through a sense of common purpose. In Four Seasons, Sharp knows that in order to meet their main company objectives, they must lower costs and increase service and product quality. Sharp’s method of leading the business provides an evident that a leader must be responsible in the hospitality industry and that responsibility is the most essential quality of leadership. He is sure that when the personnel see that their leader takes responsibility because of his movements and roles, they are more likely to follow this ideal. As a result this will positively affect the workforce because the industry is one with high turnover rates.
Clorox also has a large marketing budget, an experienced research and development team and most importantly, brand recognition. Clorox can use their large market share to attract customers to new or improved products. Also brand recognition will be very important in the sale of the faucet filtration systems. They claim to have the best tasting water and according to their research, customers are more concerned about taste than removing contaminants. Even though the Brita products are a bit more expensive, people are willing to pay at that price for greater tasted water.
The luxury market offered a broader variety of destinations and lasted longer than mass market cruises. It offered one crewmember per 2 guests. Luxury cruises encouraged guest to request anything they wanted and were smaller, but with higher quality therefore higher price. The Mass market these were less expensive cruises, with limited itineraries, shorter sails, and could accommodate more guests than luxury markets. Margins were higher.
* Have a lot of experience in one or several of these general management areas. * Must be intelligent and experienced enough to know which of these areas are most important and who is qualified to do the work. * Make and/or take responsibility for all key project decisions. * Need good soft skills include effective communication, influencing the organization to get things done, leadership, motivation, negotiation, conflict management, and problem solving. * Must lead their project teams by providing vision, delegating work, creating an energetic and positive environment, and setting an example of appropriate and effective behavior.
The key to their business strategy was to provide an unparalleled service, which requires a high level of employee commitment and responsibility. According to company handbook, employees are important as guests. The hotel president wants to make the Portman the most fulfilling and fun place to work. They want to be the best employer in the town and work in a way that helps each person to grow personally and professionally. Portman hotel tried to increase employee commitment by calling each of them an associate.
Good CC, for example, a company CEO of a HCO defines good corporate citizenship as meeting the growth and demands placed on health companies by society in an economically, environmentally and socially responsible manner (“The Power to Change: Mobilizing board leadership to deliver sustainable value to markets and society”, 2001). Obvious there is a overlap between the two concepts (CC and PC). Political competence is definitely part of good corporate citizenship, and good corporate citizenship is part of political competence. Good corporate citizenship is about integrity, honesty, and service to the community. Political competence is about skills, perspectives and values necessary for effective political involvement.
The image is one of “cute and playful” versus the more overtly sexy image of the core brand. The case highlights the different promotional approaches that Pink managers are taking in contrast to those of the core brand. This is a lifestyle brand. The Victoria’s Secret chain has been a big driver of financial success for Limited Brands (parent company), and Pink is expected to be a big part of Victoria’s Secret’s sustained growth. Not only does it give the chain a new set of customers, but it brings in customers at a younger age who will then “graduate” up to the Victoria’s Secret core brands.