Dynamic Nature Of Motivation Analysis

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Dynamic Nature of Motivation : Needs & their fulfilment are the basis of motivation. Needs change, so also motivation. Both internal & external factors are responsible for change. The fact is that not all needs are satisfied fully. When some are satisfied, some others arise. Sometimes because of personal, financial, social & cultural limitations, people can’t fulfil some of their needs, wants & goals. Failure of need fulfilment may give rise to the following states : 1.Rationalisation – trying to justify the situation & excusing oneself, 2.Aggression – getting angry & frustrated, and resorting to unsocial actions 3.Regression – trying to settle without that particular need & try something else, 4.Withdrawal…show more content…
one purpose is to outline a conceptual framework for thinking about how goals emerge , influence decision making , and guide consumer choice and action . another purpose is to integrate classic ideas proposed by consumer researches with emerging concepts and models proposed by cognitive psychologist , social psychologist , and other social scientist . Much consumer behaviour is goal directed . this can be found in the marketing of durables and nondurables , service and ideas or persons. Even consumer pursue specific goals in their activities . All these goals share a focus on specific outcome , that consumption can produce . a desired outcome (example ease of use) enters the mind of decision maker and can be defined as a specific type of goals . a mental image or other end point representation associated with affect toward which action may be directed…show more content…
You should clearly demarcate a line between your needs and wants in life. We always, as individuals, set some priorities and goals for ourselves. We lead our lives based on these priorities. However, it is very necessary that these goal oriented priorities do not off sync with our values and ideas. Try not to pursue goals for the sake of pursuing it. By focusing yourself to a particular set of goals, you can really motivate yourself to achieve what you want in life. It allows you to stay focused, Experiment with Life: Achieving your goals require commitment and a desire to work on those goals and spend time on them. Change can only take place when you are prepared to undertake certain risks and experiment with different aspects of life. This really shapes and contributes to one? Goals and needs drive each other, to a point. A character's needs can be used to illustrate the depths he or she is willing to plumb in efforts to reach a goal. Also, the larger goals can make turning points within the story more clear and more significant. In any case, the need must inform and drive the
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